1. Overview of the Strategic Framework Guda Alemayehu September 29,2016 Dakar
We are now over 300 members

2. The Strategic Framework
A Global blue print for Malaria Social and Behavior Change Communication
Much needed roadmap for positioning malaria SBCC
The best tool to adapt for Malaria communication at the Country Level
The Goal of the current Strategic framework is “ Communities are empowered to remove the threat of malaria from human health ’’

3. Objectives
NMCP in 80% of High Burden countries have developed and implemented evidence-based, national communication strategies
80% of high burden countries are routinely allocating resources in their malaria control budgets to communication interventions
RBM communication partners regularly generate and disseminate evidence of communication impact, including for priorities outlined in an agreed global communication research agenda
With in one year, the RBM Partnership has established a community of practice and database that maps partners in the majority of high- burden countries in order to facilitate partner organization

4. Principles of Effective Malaria Communication
The strategic framework provides four principles for effective Malaria communication
Effective malaria communication is a systematic and evidence- based process
Effective malaria communication is theory based
Effective malaria communication is system- based
Effective malaria communication utilizes appropriate approaches

5. Key Actions from The Strategic Framework
The Strategic framework urged malaria partners to implement 5 Key actions :
Advocate for systems and programs that ensure malaria communication is positioned appropriately within the global RBM Partnership
Ensure all NMCP communication strategies are context appropriate, evidence based, and result driven
Foster capacity building in communication planning, management, and evaluation at the global, national and sub national levels
Invest adequate resources to ensure communication interventions achieve measurable results at the country level
Expand the evidence base demonstrating communication intervention impact on social and behavior change

6. The Strategic Framework update & revision
The current version of the Strategic Framework will be ended by 2017.
Update should ensure inclusion of the current malaria progress and also -
Consider Global guidance from :
Action and Investment to defeat Malaria (AIM)
Global Technical Strategy ( GTA)
Sustainable Development Goals ( SDGs)
Consultant Carol Baum is working on update and revision of the Strategic Framework
Thinking about The Strategic framework for malaria communication at country level ??
Finally, the current Strategic Framework contains helpful malaria communication tools, toolkits and and resources. For more readings the strategic framework is posted at RBM website strategicFramework.pdf

7. THANKS