1. Funeral Service Management
Introduction
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2. Dual Role of the FD
1) professional
2) business person
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3. 5 key ingredients for a successful organization
1) management
2) manpower
3) materials
4) money
5) machinery
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4. Management
“the art and science of motivating people toward the achievement of a goal”
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5. FS Management
“the administration of a funeral service enterprise, the activities of which encompass
marketing
office
personnel
facilities
& financial management”
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6. Schools of Thought 1) Whole Person (Man) Total Funeral
2) Owner/Manager/Technician
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7. 4 functions (pillars) of management
1) planning: a) mission statement
b) goals & objectives
c) strategy
2) organizing
3) directing (actuating)
4) evaluating (controlling)
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8. Planning Establishing a Mission Statement
Describes the purpose of the organization and includes what makes it different from other organizations.
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9. Planning (cont’d) Setting Goals and Objectives
Strategic planning: “the process of establishing an organization’s major goals and objectives and allocating the resources to achieve them” (Pride, Hughes, Kapoor 2005)
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10. Goal
“broad statements about what an organization wants to achieve; developed in the strategic planning process; they form the basic plan or direction toward which decisions and activities are focused. They are motivational in nature and are usually stated in broad, general terms without reference to a time period”
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11. Objectives
“specific statement of ends, the achievement of which are contemplated within a specific time period. Used in the management control process and provide a quantitative, and time framework to the organization’s goals. Intended to be accomplished by a specific date and are stated in terms, preferably in such a way that there is some measurable basis for determining the extent to which they have been achieved”
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12. Formulating a Plan for Achieving Objectives and Goals
Plan: “outline of the actions by which the organization intends to accomplish its goals and objectives” (Pride, Hughes, Kapoor 2005)
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13. Types of Plans
Strategy: “an organization’s broadest set of plans, developed as a guide for major policy setting and decision making”
Tactical: “a smaller-scale plan developed to implement a strategy”
(Pride, Hughes, Kapoor 2005)
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14. Types of Plans (cont’d)
Operational: “a type of plan designed to implement tactical plans”
Contingency: “a plan that outlines alternative courses of action that may be taken if an organization’s other plans are disrupted or become ineffective”
(Pride, Hughes, Kapoor 2005)
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15. Organizing
“the grouping of resources and activities to accomplish some end result in an efficient and effective manner” (Pride, Hughes, Kapoor 2005)
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16. Directing (Actuating/Leading & Motivating)
Leading: “the process of influencing people to work toward a common goal”
Motivating: “the process of providing reasons for people to work in the best interests of an organization”
Directing: “the combined process of leading and motivating”
(Pride, Hughes, Kapoor 2005)
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17. Evaluating (Controlling)
“the process of evaluating and regulating ongoing activities to ensure that goals are achieved” (Pride, Hughes, Kapoor 2005)
3 steps: 1) set standards
2) measure performance
3) corrective action
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18. Basic Skills for Managers
Technical
Human (people skills)
Conceptual (“the big picture”)
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19. First Level/Line Managers
Coordinates and supervises the activities of operating employees
Common titles: office manager, supervisor, foreman
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20. Middle Managers Implement the strategy developed by top managers
Common titles: division manager, department head, plant manager, operations manager
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21. Top Managers
Upper-level executive who guides and controls the overall fortunes of an organization
Common titles: president, vice president, chief executive officer, chief operating officer
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22. Funeral Service Management
Primary Objective: fulfilling the needs of client-families and the community resulting from death
Secondary Objectives: meeting expenses; providing a reasonable return on investment; capital improvements
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23. Factors for FH Management
1) demand
2) economies of scale
3) price vs. non-price factors
4) advertising
5) education
6) role of the FD
7) vertical vs. horizontal integration
8) planning: non-durable & durable
products; service
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