1. Institute of Fundraising FICO Autumn Conference 2018
Working with High level Volunteers
Eileen Hammond, FInstF

2. High level volunteers – what do we mean ?
Patrons or Presidents
No legal status or obligations
Credibility and relevance to the charity
Not all personalities make good Patrons or Presidents

3. Celebrities - what’s so special ?
Credibility and stature
Raise awareness and open doors
Help with fundraising and campaigning
An example people can follow
Charities must use this relationship responsibly

4. What do you want them to do ?
Consider the roles before making an approach
Will they need to speak with authority ?
Do they need relevant personal experience ?
Is what you are asking appropriate for them ?
Media attention – not increased income

5. Who would be right for you ?
No personality will appeal to everyone
Consider your target audience
How would your existing supporters feel ?
Find an appropriate match for your brand
Will your vision be safe in their hands ?
Where do you want to be positioned ?

6. How do you find them ? Who’s already out there ?
Local charities - local personalities
Recognise opportunities
Make the links with activities
Piggy-backing

7. Getting them on board Provide basic information
Be pragmatic about their interest
Explain how their involvement can help
Inform about other personalities involved
Be clear and truthful about your needs
Unsolicited approaches seldom succeed
Don’t depend on a speedy response

8. Managing the Relationship
Who’s in control ?
Agree expectations at the outset
Confirm it in writing
Agree expenses
Make it comfortable and pleasurable
Consider the problems and risks

9. Maintaining the Relationship
Keep faith with the agreement
Provide professional support
Keep them informed
Recognise their contribution
Thank them
Thank them again

10. Contacts and resources
Equity
Celebrity Agents
Celebrities Worldwide
Celebrity Intelligence
Spotlight
The Stage
Debretts
Who’s Who
Sunday Times Rich List