1. Motorola Professional Services
Sobral
Canopy pilot projects
Brazil

2. Jaguariúna
and
Campinas

3. Coverage w/ backhaul unit (32 km)
Example of secondary cell
Internet access
Coverage w/ reflector (16 km)
Prime coverage (3 km)

4. Telemar internet access20 19 15 16 17 18 05 01 02 03 04 06 07 08
Telemar internet access 10 11 12 13 09 14

5. Sobral solutions showcase
Telemedicine
Administration of public resorts:
Model for city administration (Security, health, education)
(Candidate to PMAT public fund for administrative improvements)
Digital citizenship projects:
Public Internet access points (free access) and mobile bus
IP phone and IP TV service for communication w/ citizen;
(Candidate to FUST public fund for telecommunication access)
Access of remote communities of the North-East:
Development of telemedicine (“Saúde familia”)
Development of remote education
Remote education
Surveillance of public areas

6. Concepts of the pilot

7. Barriers for development of the North-East
Huge geographic extension of Brazil
Heterogeneous social environments
Heterogeneous economical environments
Heterogeneous development levels
Difficulty to integrate and administrate the national community
Distance
Isolation of remote communities
Shortage of highways, railroads and communication insfrastructure
Lack of resources to develop infrastructure
Communication technology can break barriers
e.g Cultural leveling per television or communications improvement thru phone/cellular coverage

8. Technology as a means to break barriers
Broadband Internet technology is a means to:
Ensure virtual proximity of remote communities
Facilitate country administration
Promote social development (telemedicine, remote education, information)
Promote national integration
Canopy is the missing link to provide Internet in remote communities
Broadband Internet services will unleash profound industrial and social changes, comparable to the changes resulting from the construction of highways or railways
e.g. in the 19th. century in the US.
Canopy has an huge potential in Brazil

9. Momentum Technological momentum: Political momentum:
Canopy beats competing technologies for most rural applications
Competitors will catch up 2004 the latest
Political momentum:
Government focus on social development and national integration
Anxious quest for new technologies to drive development
Exposure of the Sobral experiment:
Ministery of National integration (Ciro Gomes native from Sobral)
Ministery of Health ( “Saúde familia” program - Dr. Odorico)
Ministery of Education (National priority)
Ministery of Telecommunications (Approval process in Anatel)
Ideal momentum for Canopy AND for Motorola Brazil

10. Partners

11. Sobral: ideal stage to demo potential impact for Brazil
Cid Ferreira Gomes
Mayor of Sobral
Urban environment of Sobral
Fairly developed urban area
Internet expertise and access to telecommunications services
Regional environment
Underdeveloped region – low population density
Precarious infrastructure / shortage of resources
Precarious public services (health, education)
Progressive administration - leadership in social programs
Searching for ways to drive economic and social development
Perceives technology as means for development
Ongoing programs for social development
(Click here)
Dr. Luis Odorico Monteiro de Andrade PhD
Director of social development and health

12. Edumed: provide solutions and open new markets
Prof.Dr. Renato Sabbatini
Director Edumed research institute PhD
Specialized since 2000 in development of solutions for:
Telemedicine
Distance education
Multimedia service providing
Webscasting and Webstreaming
Excellent access to social partners:
Maintained by a consortium of over 20 health institutes
Profound familiarity with Brazil health, education and academic environments
Partnership with numerous health, education institutions and Embratel
Non-Profit institute certified for most public grants and programs
Opens access to markets new to Motorola

13. Business potential

14. Expected demand for Canopy products and solutions
Overwhelming demand for Canopy and related Motorola products and services
Security, education, health and administrative solutions for cities, state and federal entities
6,700 city administrations
500,000 schools
7,000 hospitals
85,000 public health care units
65,000 ambulatory units
Innumerous public or private resorts to administrate
Excellent platform to obtain development funds
FUST: special fund for dissemination of telecommunication access: 800 Million US$
PMAT: special fund for improvement of administrative efficiency: 400 Million US$
FINEP
From left to right:
Prof. Sabbatini, Dr. Odorico, x. xxx (BNDES), René
BNDES committed 600 KUS$ for Sobral pilot solution

15. Sales estimate Current US sales: 5,000 units per month Brazil sales
Just another ISP telecommunication equipment
Brazil sales
Canopy is THE solution for country wide low cost communication demand
Will be positioned as
Equipment for communication of Internet service providers (ISP)
AND solution for Brazilian communities
Estimate: > 5,000 units per month or > 4 Million US$ per month
50 Million US$ per year is a reachable target
Canopy will strongly vitalize Motorola business in Brazil

16. Telexpo March 25-28 Video screen with recurring clips on:
Canopy system
Belem ISP solution è ISP market
Sobral community solution è Community market
Small counter w/ Canopy mockups and min. attendance
Conference from Edumed

17. End

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