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Introduction to Executive Reporting for CLOs
Tamar Elkeles Vice President of QUALCOMM’s Corporate Learning Center Version: 26-Feb-11
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Learning measurement: Key performance indicators
Does your organization have a standard set of key performance indicators that you measure and monitor regularly? Source: KnowledgeAdvisors Learning Analytics Best Practices Research Study, 2004. © KnowledgeAdvisors
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The Measurement Gap for CEOs
2009 ROI Institute Study based on responses from 96 CEOs © KnowledgeAdvisors 3
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The Idea is Born Conversation between Kent and Tamar in Spring 2010
Executive Council created to provide guidance Dave Vance asked to provide leadership Industry thought leaders have provided advice, insight, and further guidance © KnowledgeAdvisors
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Executive Council Members
Tamar Elkeles, Qualcomm, Chair Terry Bickham, Deloitte Cedric Coco, Lowe’s Marilyn Figlar, Lockheed Martin Karen Kochler, CIGNA Sundar Nagarathnam, Net App Sandy Shaw, Sodexo Don Shoultz, BP Tom Simon, CNA Insurance Carrie Beckstrom, ADP © KnowledgeAdvisors
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Industry Thought Leaders Providing Advice and Counsel to the Project
Laurie Bassi Josh Bersin Rob Brinkerhoff Jack Phillips Frank Anderson Jac Fitz-enz © KnowledgeAdvisors
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The Reporting Effort Goals
Practical, relevant guidance for reporting in the talent development field Standard measures and definitions Standard reports Adopted by many organizations and becomes the standard for the industry Greater clarity and efficiency for each organization Ability to compare across the industry © KnowledgeAdvisors
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Phase I Phase II Phase III The Three Phase Plan
Expanded Reporting for L&D Reporting for Talent Development Basic Reporting for L&D Focus of today’s presentation: progress on Phase I © KnowledgeAdvisors
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Executive Reporting for CLO’s: What They Want and How to Get It
Dave Vance President, Manage Learning LLC
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The Need Clear guidance for L&D
Reporting Data measures and definitions Similar to what GAAP provides for accounting Generally Accepted Accounting Principles Reports: Income Statement, Balance Sheet and Cash Flow Statement Measures and definitions: Income, expenses How to calculate and report Examples: Depreciation, value of an asset © KnowledgeAdvisors
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Benefits Talent Development Reporting Principles (TDRP)
Clear, practical reporting guidance for CLOs to use within their own organization Manage the L&D function to produce desired outcomes effectively and efficiently Provide appropriate, meaningful reports to the CEO Standard measures and definitions to benchmark and learn from other organizations © KnowledgeAdvisors
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Phase 1 Deliverable Reflects Efforts of Many
Kent’s vision and commitment Executive Council input and support Thought leader’s guidance and counsel Key leaders at Knowledge Advisors Peggy Parskey Jeffrey Berk Kendall Kerekes © KnowledgeAdvisors
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Overview Two primary audiences for reporting Four recommendations
CLO, including managers and staff CEO, including governing boards and senior leaders Four recommendations Adopt a set of guiding principles Adopt standard measures and definitions Adopt three standard statements Adopt three standard reports © KnowledgeAdvisors
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Focus of the Executive Reporting Process
Summary Conclusions, Actionable Recommendations, Issues for Further Analysis Reports Scope of White Paper Statements Program/ Initiative Analytics Standard Measures System Wide Analytics Systems and processes for organizing data, calculating measures Data Specific methodology (e.g. Phillips, Brinkerhoff) Data Sources and Systems
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Data Aggregation and Reporting
High Scope of White Paper Summary Reports Summary Statements Detailed Reports Aggregation of Data Standard Measures Detailed Statements Low Low High Level of Customization © KnowledgeAdvisors
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The Assumptions L&D broadly defined: All programs and initiatives designed to increase human capital to enable greater organizational and personal capacity, effectiveness, and efficiency Primary purpose of L&D: Enable organization to achieve its goals Learning is strategically aligned to goals Recommended reports used appropriately © KnowledgeAdvisors
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The Eight Principles Employ concise and balanced measures reported in a consistent and clearly defined format Produce and communicate Executive Reporting with a frequency and thoroughness to enable appropriate management of the function Include actionable recommendations in all Executive Reporting Maintain data integrity and completeness © KnowledgeAdvisors
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The Eight Principles Employ appropriate analytical methods
Provide the impact and value or benefit of programs and initiatives whenever appropriate Capture and report the full costs of L&D Support continuous improvement of executive reporting and the underlying data bases © KnowledgeAdvisors
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Executive Reporting Process
Business Executive Summary Report Learning Executive Reports Guiding Principles Executive Reports L&D Summary Report L&D Program Report L&D Operational Report Business Outcomes Statement Learning Effectiveness Statement Learning Efficiency Statement Statements Data Sets Business Outcomes Effectiveness Efficiency Extract, convert and calculate Standard Measures Learning Management System Other Sources (e.g HRIS, ERP, CRM) Financial Data Evaluation System Data Sources © KnowledgeAdvisors
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Standard Measures Business Outcomes Effectiveness Efficiency
Organizational goals L&D’s impact on those goals Effectiveness Levels 1-5, timeliness Efficiency Costs Volume (participants, programs, classes, hours) Ratios Utilization rates Program and vendor management © KnowledgeAdvisors
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The Statements Three standard statements Each statement shows
Business Outcome Effectiveness Efficiency Each statement shows Last year’s actual Plan (or goal) for this year Year-to-date results Standard measures are used but choice of measures depends on organization © KnowledgeAdvisors
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Business Outcome Statement
© KnowledgeAdvisors
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Effectiveness Statement
December 9, 2018 © KnowledgeAdvisors 23
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Efficiency Statement December 9, 2018 © KnowledgeAdvisors 24
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The Reports Three levels of reports Each report shows
L&D Summary Report L&D Program Report L&D Operations Report Each report shows Last year’s actual Plan (or goal) for this year Year-to-date results Forecast for this year Highly customized, pulling measures from the statements © KnowledgeAdvisors
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Data Aggregation and Reporting
High Scope of White Paper Summary Reports Summary Statements Detailed Reports Aggregation of Data Standard Measures Detailed Statements Low Low High Level of Customization © KnowledgeAdvisors
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L&D Summary Report December 9, 2018 © KnowledgeAdvisors 27
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L&D Program Report December 9, 2018 © KnowledgeAdvisors 28
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L&D Operations Report December 9, 2018 © KnowledgeAdvisors 29
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Summary: Talent Development Reporting Principles
TDRP provides Guiding principles for reporting Standard measures and definitions Standard statements Executive reports Benefits Provide industry guidance on reporting Support better management of the function Support benchmarking and cross company comparisons © KnowledgeAdvisors
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Next Steps Continue to share and socialize TDRP
Webinars Workshops Industry begins to implement Refine and expand the effort for L&D (Phase II) Extend the effort to the rest of talent development (Phase III) This is an open, collaborative effort; no copyrights © KnowledgeAdvisors
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Conclusion Please share your thoughts with us
Other suggested measures Difficulty in applying standard measures Need for better definitions Write to Dave Vance: At This PowerPoint deck White Paper (70-page) Overview Paper (25-page) © KnowledgeAdvisors
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