1. To Put OTT Viewing In Perspective, Only 10% Of Total TV Usage In Streaming Capable Homes Is From Streaming Through A TV-Connected Device
% Of Video Streaming Out Of Total Usage Of TV
in Streaming Capable HHs
% Of Video Streaming Minutes By Device
Left to your own devices
Source: The Nielsen Total Audience Report, Q1 2018; March 2018, P2+. Internet Connected Device = devices connected to the TV that are used to stream content such as Apple TV, Roku, Google Chromecast, Amazon Fire TV, Smartphone, Computer/Laptops, etc.