1. Shell-Pennzoil Darlington “Throwback” Race

2. Throwback Objectives Opportunities for Engagement
Celebrate the past while promoting the future in fuel and lubricants technology.
Our history resonates with fans and aligns with Shell’s partners and brands.

3. NBC TV Broadcast
NBC has embraced “Throwback” weekend by going retro during broadcast
“Legends” Broadcasters: Ken Squire, Ned Jarrett, and Dale Jarrett invited back to TV booth for in-race reporting
Current broadcasters Rick Allen, Jeff Burton, and Steve Letarte dressed in retro clothing from the early 70’s along with pit road reporters
1970’s NBC Logo, graphics, and font used throughout race
Coca-Cola aired historic “Mean Joe Greene” ad 3X in broadcast
31 out of 43 cars participated in the retro paint scheme

4. 2017 Shell-Pennzoil Throwback

5. Past throwback paint schemes
2015: 1988 Shell Porsche, 24 Hours of LeMans
2016: 1997 Shell Pontiac, Winner, Xfinity Series

6. 2017 “Throwback” Paint SchemE
Celebrating Shell & Pennzoil Joining Forces
The 2017 Throwback celebrates Shell’s acquisition of Pennzoil in 2002.
Prior to then, both brands had been heavily involved in motorsports with their respective products marked the moment in time when Shell was able to bring its global technology resources to support Pennzoil’s research and development.
Today, Shell scientists work with Penske engineers to develop customized lubricants and greases for use in Team Penske Fords in NASCAR and use “off the shelf” Pennzoil Ultra Platinum with PurePlus Technology in all Team Penske Chevy IndyCar race cars.
Together, we consider the race track our laboratory to perfect our products and deliver the most advanced, highest quality fuels and lubricants to our customers.

7. 2002 shell ford indycar

8. 2002 shell ford indycar