1. Communicating with your Members for Maximum Effectiveness

2. How Stations Communicate Communication Channels
with their Members
On Air
Direct Mail
Web & Online
Telemarketing
Communication Channels

3. The Ugly Truth
We want it to be
But it’s more like

4. Your Donor is in the Driver’s Seat
She decides how to give
She decides when to give
She decides how much to give

5. Today’s Donor Requires Integrated Communications
On Air
Direct Mail
Online & TM

6. Integrated Communications
Give donors the option to give through their preferred channel
Use multiple techniques to get the message out
Use the mail to drive donors to the web
Layer your messaging
Think outside of pledge

7. Let Members Donate through their Preferred Channel
3 Ways to Give!

8. Use Multiple Techniques to Get the Message out

9. Complimentary Emails as a Direct Mail Follow Up

10. Online Video Compliments Direct Mail Buckslip to Lapsed Donors

11. Show Them and Tell Them
On Air
Direct Mail
Web &

12. Use the Mail to Drive Donors to the Web
89% of web revenue was generated via the mail

13. Voice Messaging generated a 25% lift in DM response rate
Layer the Message
Voice Messaging generated a 25% lift in DM response rate

14. Think Outside of Pledge

15. The Value of Integrated Communications
Put your donor in the driver’s seat
Use multiple channels to communicate your message
Maximize your revenue

16. Questions?