1. Studio – Define & Assignment #1 Introduction to Human Computer Interaction & Design Hao-Hua Chu National Taiwan University March 8, *** Adapt teaching materials from the Stanford HCI course (with permission & many thanks to Prof. James Landay of Stanford) as well as Stanford D.School
9/22/2015

2. Studio: Define Exercises
Empathy map (40 min)
POV Want-AD (20 min)
2x2 Matrix (20 min)
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

3. What is Empathy map?
An Empathy map is a way to organize user data and prepare discussion about the needs a user has. The discussion will be centered around what was observed, and what can be inferred about these user groups’ beliefs and emotion.
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

4. Empathy Map a tool to organize & visualize data & draw out insights
Left: observations
Right: inferences
Say: quotes from users Do: action/behaviors from users Think: what might users be thinking? What does it tell you about his/her belief? Feel: what emotions users feel?
say
think
An Empathy Map is one tool to help you synthesize your observations and draw out unexpected insights.
On The Left are observations and on the right on inferences
Use your notes, audio, & video from your fieldwork to fill out the 4 quadrants
SAY: What are some quotes and defining words your user said?
DO: What actions and behaviors did you notice?
THINK: What might your user be thinking? What does this tell you about his or her beliefs?
FEEL: What emotions might your subject be feeling? do
feel
September 29, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

5. Sample Empathy Map: Bring professionals to classrooms and engage students about real-world business challenges
September 29, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

6. Empathy map exercise
Watch Car mechanic video: Erica (truck owner)
Fill in empathy map (Team work for 15 min)
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

7. Studio: Define Exercises
Empathy map (40 min)
POV Want-AD (20 min)
2x2 Matrix (20 min)
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

8. What is POV Want-Ad
A creative way for designers to synthesize all of the needs and insights that they discovered during the empathy phase into an actionable problem statement. To write a Want-AD that accurately depicts the challenge that they are trying to address for their user.
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

9. September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

10. How to use a POV Want-Ad?
Adjectives to describe the most pertinent characteristics of your user
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

11. How to use a POV Want-Ad?
Verbs to describe the most important Needs of your users
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

12. How to use a POV Want-Ad?
Extract the most meaningful Insights from your user
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

13. How to use a POV Want-Ad? Descriptive characterization of a user
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

14. How to use a POV Want-Ad? Followed by “seeks” to meet an implied need
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

15. How to use a POV Want-Ad?
Plus additional flavor to capture your findings
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

16. Unpredictable personality, and unstable emotion Drug addict user
a way to stay sober because he/she can't manage his/her life predictably
stay sober
People with unstable
emotion
mental support because nobody care about him/her…
lack of social support,
difficult to self-manage
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

17. POV Want-Ad exercise
Build a POV Want-AD based on the empathy map you just created (team work for 15 min) - Characterize User (5 min) - Insights/Needs (5 min) - Write Want Ads (5 min)
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

18. Studio: Define Exercises
Empathy map (40 min)
POV Want-AD (20 min)
2x2 Matrix (20 min)
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

19. What is 2x2 Matrix & Why?
A 2x2 matrix is another way to help designers organize & sort ideas based on x-y spectrums. Placing your ideas visually lead to insights & clarify. Placing your ideas help you think about relationships between ideas.
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

20. How to use a 2x2 Matrix?
Items can be any group of things that would be useful to explore: products, objects, ideas, people, quotes, …
Select two x-y spectra
Place items on quadrants
See if your selection of spectra is meaningful & informative
If not, change your spectra & iterate
One common use is competitive landscape
See what quadrants are very full or empty
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

21. 2x2 Matrix Warmup Exercise: Chocolate Candies
Team exercise: Create a 2x2 matrix for chocolate candies (10 min) Reflection?
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation

22. 2x2 Matrix Exercise: Truck Owner
Team exercise: Create a 2x2 matrix for truck owner’s Want ADs (10 min) Reflection
September 24, 2015
dt+UX: Design Thinking for User Experience Design, Prototyping & Evaluation