1. WHEN A MAJOR SOCIAL MEDIA TREND DEVELOPS ORGANICALLY
A BRAND CAN BE PRESENTED WITH A BIG OPPORTUNITY

2. OVER 250K PHOTOS POSTED ON VOSS INSTAGRAM
WITH 170K SHOWING FRUIT IN THE BOTTLE
3. People Equate VOSS with infused fruit water or detox water—Experimented with fruit postings on FB and Instagram and they have had the most engagement and likes.
An aspect that we are looking to explore next year as part of our greater marketing strategy—positioning, digital ads, fruit recipes, retail strategy/promotions.

3. INTRODUCING A RETAIL OPPORTUNITY THAT CAN BE EXECUTED ANYTIME THROUGHOUT THE YEAR

4. DO IT YOURSELF VOSS FRUITS INFUSION

5. POINT-OF SALE MESSAGING--ENCOURAGING DYI

6. POS MATERIALS
Rack Header
Shelf Talker & Shelf Strip
Aisle Flag

7. MULTIPLE PLACEMENT OPPORTUNITES

8. CUSTOM BUILT DISPLAYS IN THE PRODUCE SECTION