1. The Importance of Scientific Communication
Spreading the news and reaping the benefits
Mia Kemppaala Tellus Innovation Arena Innovation Services and Ecosystems

2. Use analogies to explain difficult concepts

3. WHY?
public must be able to understand the basics of science to make informed decisions - to make decisions that directly affect their quality of life.
influence governmental decision making with regard to regulation, science policy and funding
Readers for your arctiles
share ideas and learn about new things
meaningful debate and discussion grants science a stronger presence in our society
It is inspiring, it sets sparks – can lead to better scientists, research, funding and hopefully better science articles in the newspapers.
science and society could regain the respect they’re currently lacking for each other.

4. CC Janos Korom https://www.flickr.com/photos/korom/
It is important what you are doing
The world needs to know about it
Closed journals, limited access
What is the value of research if no-one knows about it, or no-one reads about it
CC Janos Korom

5. The more you communicate, the more you will stand out - ”Personal Branding”; expertise
CC: Village9991

7.
What sparks the flash of brilliance?

8. HOW?

9. Talk with people outside your own field Simplify your message
Use analogies to explain difficult concepts
Tell stories
Use social media channels
Many of the concepts scientists deal with on a daily basis are difficult to understand without technical training yet these same concepts are often the basis of policies that affect the population at large. Improve your writing and speaking skills by watching some of the great and successful science communicators in one’s own field of expertise

10.
What is it? Why does it matter? How does it influence me / my work / my network?