1. Market Analysis and Funding Sources Subcommittee Readout May30, 2012
Stadium Advisory Committee
Market Analysis and Funding Sources Subcommittee Readout May30, 2012

2. Agenda Recap Individual Donor Funding Analysis
Review of CSL Market Analysis Survey
General Survey Findings
Personal Seat Licenses
Club/Suite/Loge/Field Club Sales Revenue
Premium Seating Revenue
Review of Additional Funding Sources
Stadium Naming Rights Revenue
Other Naming Rights Revenue
Construction Fund Ticket Surcharge Revenue
Other Revenue Sources (e.g. event revenue)
Summary of All Funding Categories
Questions

3. Individual Donor Projection
Gift Projection Process
Donor pool developed from current athletic donors, past athletic donors, donors with athletic interest, season ticket holder non-donors, former student athletes and unaffiliated prospects. Does not include any exclusive academic donors
Applied standard campaign fundraising principles to develop number of prospects, gift range and dollars secured by gift range
This projection continues to be a living document and will evolve should we go further in the process and the range will get tighter as we refine the analysis
We are not actively fundraising at this point

4. Individual Donor Projection
Gift
Range
Prospects
Projected Donation Amounts
$10M+ 15
$22M - $135M
$1M-$10M 64
$10M - $42M
$500K-$1M 94
$2M - $7M
$250K-$500K
114
$2M - $9M
$100K-$250K
280
$1M - $8M
$50K-$100K
500
$5K-$50K
1,000
$2M - $6M
Annual Giving
~20,000
$4M

5. University Advancement
Questions
Questions
University Advancement