1. Smallholder decision tree
March 2010

2. Core business objectives
The development of any smallholder project must satisfy our core business objectives
Diversify our sourcing
of several key ingredients
(banana, mango, pineapple, passion)
Source more from smallholders,
in particular from Africa

3. Ingredient Diversification
Is fruit readily
available?
Is there scope for
a specific project?
NO FURTHER
DEVELOPMENT
Develop timeline
to deliver project
Is the variety
approved for use?
Organise samples
for kitchen work
Does it work
in recipe(s)?
NO FURTHER
DEVELOPMENT
Is there a link
with processors?
ID strategic
partners to assist
Is processing
plant geared up?
Develop timeline
to deliver project
SUPPLIER
APPROVAL
PROCESS

4. Smallholder Approval Process
THIS IS NOT A
SMALLHOLDER
PROJECT
Do producers satisfy
smallholder criteria?
Is there scope
to meet criteria?
Develop timeline
to satisfy criteria
Does relationship with
processor facilitate
business model?
THIS IS NOT A
SMALLHOLDER
PROJECT
Is there scope
to meet criteria?
Is there an
alternative processor?
Develop timeline
to satisfy criteria
APPROVED
SMALLHOLDER
PROJECT