2. Overview

3. NHANES Research – children’s beverage consumption

4. Trends in Children’s Beverage Consumption

5. Children’s beverage choices over the past 35 years

7. 100% fruit juice is more popular for young children than school-age kids

8. Less than half of kids consume fruit drinks across all ages

9. Steady sharp decline in milk consumption

10. The amount of each beverage consumed has declined

11. As children get older soda portions increase – tripling for teenagers

12. Average daily fluid ounces of milk consumed by milk drinkers

13. What is the nutritional impact of kids’ beverage choices?

14. Dietary Guidelines for Americans and MyPlate: Foundation for NSLP New Meal Pattern

15. Many American Children Nutrient Intake Falls Short

16. Nutrients of Public Health Concern “… dietary intakes of several nutrients — potassium, dietary fiber, calcium, and vitamin D — are low enough to be of public health concern for both adults and children.” 2010 DGA

17. Adding 1 more serving of dairy can significantly help close the gap for nutrients of public health concern in school-age children

18. Summary

19. California Milk Advisory Board – School Milk Cooler Program

20. Thank You!