1. Project Goals
Launch and showcase twelve media partners using Facebook applications to increase engagement and revenue
Expand the capabilities of our existing Facebook application while broadening participation in our open source community

2. The NewsCloud Facebook Application
Not duplicating your web site in Facebook
Building features that strengthen community and engagement using the Facebook platform
Moves beyond the confinement of Facebook Pages
Re-architected for scalability, manageability and robustness in Ruby on Rails
Available for open source download

3. Partners
The following partners have given permission to announce their involvement:
Charlotte Observer (live)
The Boston Globe
Detroit Free Press
WKYC TV NBC 3 Cleveland, Ohio
KPCC Southern California Public Radio
The State Press covering Arizona State University

7. Why the Charlotte Observer is using this tool
Reach out to people where they are, as opposed to making them come to us. Our focus is people who don't currently read our paper or website.
Create a core of very engaged users through this application that we can use in other ways to help the community and our organization
Show the Observer is keeping up with trends, giving a "coolness" to our brand
Show that cash can be generated from social media to support journalism

8. Links The Charlotte Observer’s Insight application
The Seattle Needle Web w/Facebook Connect prototype
Also on Facebook:
Open source project blog and support site
Get the code – grab a fork on Github!
Our past research
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