1. Increasing Response Rate
Print/digital publications

2. Target Audience Strategy
Social respondents filling out household quarterly survey
Strategy
Deliver benefits and personalized data through the collection and dissemination experience
Provide benefits of the data and how it impacts their community
Provide the communities data within the respondents package
Leverage strong partnership to incentives respondents once they have completed for form
Example – respondent will receive a voucher for a free coffee

3. Message
The survey data helps your community know where to distribute funding that would help
Show how data was used to improve community services
Increase in population of 5-year old and less in the community, this is why X amount of daycares were build in the last 5-years.
Increase in population using public transpiration, this is why there are more buses and more frequent

4. Before Survey Collection
Information about your community
Benefits of responding
Promote incentives
Show why it matters to fill out the form.
Your Community

5. During Survey Collection
Leverage partners to provide incentives to respondents that complete the form
Insert ads in partner digital experience to promoting their incentives once respondents complete the survey. (Example: earn 10% when you complete the census)
Celebrating Census day. Complete the census and earn 10% off your next ride.

6. After survey End of the lifecycle
Once the data is received, provide survey results
Respondents will get a report showing personalized data
Your household and how it compares to the community
with personalized data at a household level
Log-in to the portal and provide my data, once dats is available as respondent will receive a report that shows their data compared with their community.
Key message to remind that local government use the information