1. Reckitt Benckiser The challenge What we did The results E45
Be part of Peppa Pig’s “Big Bubble Bash” – this was the way Reckitt Benckiser positioned E45 Junior as a brand that allows children to have fun in the bath, even if they have sensitive or itchy skin.
What we did
Posters, educational leaflets & activity sheets were placed nation- wide in over 250 Playhouses.  These were supported by free Peppa Pig wash mitts in-store, money-off vouchers & holiday activities at Peppa Pig World.
The results
The campaign was a huge success and went on to win ‘Best Consumer Advertising Out-of-Home’ at the OTC Awards.
Environment: Playhouse
Media: Mixed
Campaign: National