1. Social Media Scorecard
Your Social Campaign
Social Media Scorecard
March, 2015

2. Time Period: 2/1/15-3/31/15 CAMPAIGN STATUS ### REACH INSIGHTS
ORGANIC
###
VISIT
REGISTER
PARTICIPATE
PROMOTED
ADVERTISING
TOTAL
[sum of above]
INSIGHTS
This is where you share campaign insights. Why the campaign status is what it is, significant mentions, sentiment, Cost per acquisition, etc.
If you need to fill space at the bottom, add a few meaningful verbatim tweets
OVERVIEW
Campaign: A general description of the campaign. High level timeline, etc.
Social Media Tactics: Summarize your tactics
Goals: Summarize your goals. Drive ### people to the microsite, ### registrations, ### video views, etc. Call the goals out in the campaign status above.
No videos? Make this box bigger by stretching it down over the video section. Add more content here.
VIDEOS
Impressions
Views
Engagement Rate
Video 1
###
Video 2
Video 3
Video 4

3. Facebook Twitter LinkedIn Total Facebook Twitter LinkedIn Total
REACH
Facebook
Twitter
LinkedIn
Total
Posts
Impressions
impressions
Paid (1)
###
Organic
Denote data sources and info for above.
Facebook
Twitter
LinkedIn
Total
ENGAGEMENT
Paid
Organic
Likes
###
Share
Comment
Clicks(1)
Engagement/ ‘14 Benchmark
.28% (.06%)
4% (11.5%)
.17%
1% (.8%)
---
.4% (.9%)
.25 (.05%)
.9%
Denote data sources and info for above.
Facebook Ads
LearnVest Ads
Other Social
Total
MICROSITE
Goal
Actual(1)
Actual(1)(2)
Actual
Impression
###
Reported Visits
Tracked Visits
Goal 1
Goal 2
Denote data sources and info for above.