1. Nice to meet you

2. Putting the science into attraction

3. Whole picture

4. The questions we want to answer today
There are so many channels to market
Which should I pick?
My budgets are being ever squeezed
How do I justify or reduce/maximise them?
I don’t know where my candidates come from
How can I conclusively find this out?

5. How will we answer these questions
Audience
Are you targeting the right people
Technology
Making the complicated feel simple
How will we answer these questions
Message & Channel
Are your messages consistent and channels relevant

6. Audience
Active Passive
30%
Active 5%
Passive
65%

7. Complexity of media landscape

8. Approach to channel selection 1 2
You are most likely approaching this from one of two ways 1 2
With 100% accurate results
Fully tagged, tracked and ATS integrated
Using what you think has worked
Via media stats, anecdotal internal feedback or reporting from ATS drop down source reports
You know exactly which channels work and respond accordingly
Potentially a ‘spray and pray’ approach that provides hit and miss results

9. Reviewing performance
The formula behind Attraction

10. Robust measurement enables us to
Credit the most successful channels
Work out what to keep/ditch
Optimise campaigns in real time
Try out new routes to market
Better deals with the media
Maximise spend and increase conversions

11. Enough theory, how is it done?

12. Are you seeing the full picture?
Channel 1 (eg. Programmatic)
Type of advert
Message
ATS Source report
With our tracking & performance software
Channel 2 (eg. Job Board)
Type of advert
Message
Careers
site
Recruitment process
ATS
Hire
Hire
Channel 3 (eg. Social)
Type of advert
Message
Channel 4 (eg. Search)

13. The Techy bit made simple Hook this up to our dashboard
We simply need to
Host and serve
your creative
Can undertake A/B testing and monitor conversion types
Put a little piece of code onto your careers site or ‘Thanks for applying’ page on the ATS
Hook this up to our dashboard

14. Why a dashboard? Almost real-time data
Make real-time decisions on media/creative
Strong basis for media negotiation
Transparent and honest
Accessible 24/7 – reports there and then!
Customisable – topline or detailed as required

17. In the real world

18. Are you seeing the full picture?
Are you spraying and praying?
Do you know what’s really working?
Are you getting the best possible ROI?
Is there science in your attraction?

19. Questions?