1. Rotary Club of PORT MELBOURNE
Logo Launch

2. The Club decided that it would take the following approach
Background
The Club decided that it would take the following approach
Keep with Standards
Single Font used for all
Simple Unique consistent
Reflect Port Melbourne
Reflect known attributes
Simple unique and consistent
Simple Stylised Icon
Easy to print and reproduce
Simple unique consistent

3. Suggested approach Keep with standards Simple Stylised Icon
Single Font used for all headers all publications
Distinctive, unique and consistent
Simple Stylised Icon
Convey where we are, who we are
Reflect known attributes
Reflect Port Melbourne
Simple unique and consistent

4. Relevant Factors
Well Known Attributes
Tasmanian Ferries
Piers
Beacons

5. Tasmanian Ferry

6. Main Port Beacon

7. Port Beacon Cap

8. Logo Elements + +

9. Logo

10. The Gateway to Melbourne
Rotary Club
Port
Melbourne
District 9800
Victoria Australia
The Gateway to Melbourne
Chartered
Oct

11. The Gateway to Melbourne
Rotary Club
Port
Melbourne
District 9800
Victoria Australia
The Gateway to Melbourne
Chartered
Oct