1. Did you know?!
Do you care?
– Addiction Recognition
– Social media 30 minute documentary.
-How have you noticed social media advertising affecting your life?
-Based on the documentary, what role does social media have in your future? Think and describe at least 3 specifics, and relate them to your life and your situation.
-Why do you think social media has become so successful and popular? What about it appeals to us?

2. Social Media

3. photo credit: dbarefoot

4. What is Social Media?
Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.

5. More simply put:
Social media is people having conversations online.

6. Social Media Best Practices Project
How do you manage all of these?
(Tip: DON’T have all of them)
#HashtagHowTo
Social Media Best Practices Project
How to sell - Instagram version, but applicable to all

7. These conversations are powered by…
Blogs
Online Chat
Social Networks
Message Boards
Podcasts
Video Sharing Sites
Photo Sharing Sites
Virtual Worlds
Wikis

8. Why should I care?!

9. Reason #1
Social media is the number 1 most popular activity on the Internet

10. Social Media Interesting Facts
Social-networking is more popular than adult websites
1 in 5 couples met online
1 in 5 blame Facebook for their divorce
YouTube is the world’s second largest search engine with greater than videos
Groupon will reach $1 billion in sales faster than any other company in history

11. 92 billion page views each month
YouTube has 490+million users worldwide
400 tweets per minute containing a YouTube link
78 million monthly visitors on Wikipedia
More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years.
90 million users on LinkedIn
And all that activity on just two sites! But let’s not forget the 2nd biggest search engine besides Google – YouTube. YouTube has 490million users worldwide viewing 92 billion pages each month. And the stat that blows me away is that more video content is uploaded to YouTube in a 60 day period than the three major US television networks created in 60 years. And users aren’t just using YouTube in a silo, they are Facebooking and Tweeting about it. Over 400 tweets per minute contain a YouTube link.
Final two stats that I’ll share today to illustrate the power behind social media is from the business networking site, LinkedIn and that they have grown, not as quickly as the other sites, but recently hit 90 million users. And how can we forget the ultimate user generated content site – Wikipedia. Wikipedia continues to grow and recent hit 78 million monthly visitors. Not suprising given that wikipedia ranks on Google.com for diapers, college, Justin Bieber and everything in between.

18. Reason #2
78% of people trust the recommendations of other consumers

22. Reason #3
People are talking about your brand.
RIGHT NOW

26. Reason #4
Social Media is only going to become more pervasive and as such, become a critical factor in the success or failure of any business.

27. Reason #5

28. Millennials / Gen Y-ers outnumber Baby Boomers

34. Social media and Return on Investment
Positive
Dell - $6.5 M in sales via Twitter
Old spice – Increase in sales by 107%
Jet Airways – Huge PR resulting into customer loyalty and repeat sales
Negative
Dominos ‘dirty food’- Sales down by 30%
Gap logo change – Sales went down in two weeks
United Airlines ‘breaks guitars’ – $1.6 M losses in ticket sales
JIMS / Social media and businss / Abhimanyu S.

35. Some How-To’s Twitter’s Best Practices Facebook Instagram for Business
Work in a group of at least 4 people:
Divide up the 4 links and summarize what each Social Media Platform suggests for businesses using their website.
Present your findings to others in your group.
On a piece of chart paper, write down what seems to be similar or common rules for each social media website.
When you finish presenting, as a group decide what types of businesses each Social Media tool would be the best fit for. Be prepared to explain or give examples.
Twitter’s Best Practices
Facebook
Instagram for Business
Pinterest