1. CAMPAIGNS

2. shortcourses Univ3rsitY2 AUB_GUEST 05319585 LESSON 8 RECAP
Last week we looked at:
The Different Types of Digital Advertising
The Targeting and Ads Available on Social
Creating Ads on Facebook
Optimising Our Ads
Login to Computers
shortcourses
Univ3rsitY2
Login to WIFI
AUB_GUEST

3. LESSON NINE CAMPAIGNS

4. WHAT IS A CAMPAIGN
WORKING FROM A BRIEF
CREATING CONCEPTS
BUILDING A CAMPAIGN

5. WHAT IS A CAMPAIGN?
Campaign are used to fulfil your business goals. Often a goal is a large piece of work, like ‘increase awareness’ so to achieve this marketers break it down into smaller campaigns.
Campaigns differ from everyday social media efforts because of their increased focus, targeting and measurability. Whether you’re launching a new product or announcing a new shop, campaigns work wonderfully with pivotal moments in a company’s life.
Essentially a campaign is a coordinated marketing effort any time you need to communicate a goal or generate buzz, using one or more social media platforms.

6. WORKING FROM A BRIEF

7. KEEPING IT BRIEF
Whether you’re creating a campaign for yourself or a client, it’s important to set the expectations and know what you want out of it.
Key Information:
Business Goal
Measurables
Timescale
Budget

8. GROUP 1
Wendy Wallace
GROUP 2
Penny Paddles
GROUP 3
Prep Stars
GROUP 4 Barrys Bakery

9. CREATING CONCEPTS

10. MAKING A PLAN
Now you know a bit about your client, how will you meet their needs?
Put together a campaign plan.
Who is the target audience?
What trends can you leverage?
Are there any SWOT’s to consider?
Which platforms will you use?
Are you going to utilise a hashtag?
What type of content will work?
Do they have an existing network?
What is the public perceptions of them?
Now let’s build our campaign!

11. LESSON NINE ROUND UP

12. WHAT IS A CAMPAIGN
WORKING FROM A BRIEF
CREATING CONCEPTS
BUILDING A CAMPAIGN

13. NEXT WEEK
SHOW & TELL

14. SEE YOU NEXT WEEK