1. ThinkFirst Final Presentation
By Paul Rolfe and Denisha Thomas

2. What were the goals?
Use Facebook to engage students after presentations
Develop a youthful voice for the page
Increase feedback on the Facebook page
Keep momentum going beyond our project

3. Trial and error Facebook posts
What did we do?
Trial and error Facebook posts

4. Trial and error Facebook posts
What did we do?
Trial and error Facebook posts

5. Expand ThinkFirst's voice with YouTube and Twitter
What did we do?
Expand ThinkFirst's voice with YouTube and Twitter

6. Create short videos from presentations
What did we do?
Create short videos from presentations

7. Create a handbook for the summer intern
What did we do?
Create a handbook for the summer intern
What we learned from research
Examples of posts we tried
Suggestions for what to do next

8. Facebook Insights Jan. 26-May 8
Results
Facebook Insights Jan. 26-May 8

9. Obstacles Title of the Facebook page: thnk 1st
Gathering info from minors -- difficult for surveys
Attending a ThinkFirst presentation

10. Preliminary Research Facebook Insight:
40% of Facebook fans are teenagers
30% of that group is female
Active users grows when VIPS have  a speaking engagement
Most users just view the site, but rarely comment or like a post
Post get more comments when it is a picture of users

11. Preliminary Research (cont.)
According to the Pew Research Center:
73% of Teens & 72% of Young Adults use Social Networks
38% of Teens share content online
21% of Teens remix content they share
Twitter Use:
8% of Teens use Twitter
10% of older teens use Twitter
5% of younger teens use Twitter
1/3 of young adults use Twitter

12. Survey Research Key results of online survey:
60 Responses % high school students
58% preferred to follow organizations with Twitter
But only 3 out of 10 high school students preferred it
Not a high ranking for shocking images
Unusual because it had good real-life feedback
Short videos, pictures of self and friends ranked high
And we should host them on YouTube
Don't need daily posts -- 4 to 5 times a week may be better

13. Survey Research

14. Survey Research

15. Survey Research

16. Survey Research

17. Survey Research

18. What comes next? More videos of VIPS Expand the use of Twitter
Increased video and photos of kids
Reach out to high school journalists
Get IRB permission to survey high schoolers

19. The end.
Questions?