1. Katie Phelps Anita Castora, CRM Ciro Flores
Social media tools
Katie Phelps
Anita Castora, CRM
Ciro Flores

2. Why use social media Attracts new members
Makes current members feel connected
Can provide you feedback
Provides customer service tool
Markets your chapter and current programs
Current communication trend
Solidifies your reputation as a valuable and knowledgeable resource
New and potential new members will look at your web page
What they see may impress them or not
Current members will like “liking’ their page, accessing LinkedIn and sending tweets to Chapter
By tracking hits, and checking responses will give you feedback
Let them send you feedback- great use as a customer service tool
Promote your next meeting or event…
Social is very popular and you can be deemed as “not current” if you don’t have/use current technology
Reputation is everything- even if you’re small but have cool tools- you will be judged by how technologically savvy you are

3. Choose your mediums KISS priniciple Start with Big Three
You don’t have to have every social media page to begin with.
Start with Big Three
Facebook, Twitter, LinkedIn
Be sure to monitor activity
notifications
Check manually
Have multiple “administrators”
Keep it Simple principle works- still impressive
Talk about what Orlando uses
Feedback from members & how it has helped the chapter
Monitor activity and respond to inquiries--- people talk and remember
Don’t just have one administrator- have two or more-
To keep page current
Be responsive
Help each other
Seals the deal and shows you’re paying attention and care
Talk about what Houston uses
You can link them all so you’re only posting once.

4. Happy members! Increase Social Accountability Calendar
Use security
Area for members only
Don’t post sensitive info
Calendar
Upcoming events
Important dates to remember
Elections
Holidays
Offers 24/7 access to Chapter data!

5. Orlando’s social media

6. Houston’s social media

7. Costs Depends on three things:
Size of your chapter
Size of your budget
Size of your goals
Ask your chapter “how much time and money can you reasonably devote to social media marketing each day?”
Budget
ROI
Orlando does not pay for any type of social media.

8. Choose your content How often are you going to post?
What will you post about?
Only about your chapter
“National Records Week”
Upcoming events
Current issues in the field
Chapter members
People love polls, and questions- get your users involved.

9. ARMA Int. website Build your own Hire a Professional Free (almost)
website options
ARMA Int. website
Free (almost)
Build your own
GoDaddy, HostGator
Hire a Professional
StarChapter

10. Take aways Quality over quantity
It’s a cycle- revisit your plans and goals. Things change
Be creative
Be a valuable source for your niche
Build rapport- its not a megaphone
Make sure people know about it- signature, s, newsletters, stickers, on all printed material
Keep learning and be patient!

11. Questions, comments, feedback?
Katie Phelps, East Region
Anita Castora, East Region
Ciro Flores, West Region