1. Loughborough Sport Tennis ‘Shaping the Future of Tennis’

2. David Boddy
Local Authority SDO
LTA CDO
RM Virgin Active
TCDM Loughboro Uni
LTA Coach & Tutor

3. Tennis at Loughborough
The Tennis project (July 2015)
What?
Why?
Facility development
New LTA Academy
Why Loughborough?
Loughborough Sport;
A sporting experience so positive it is life shaping
Where History Begins
BUCS winners 36 years in a row
Academics and sport
54 Athletic Union Clubs (student led, professionally supported)
Largest Intramural Hall Sport programme in the country (16 halls, 22 leagues, 34 sports)
Sports Facilities
Campus based

4. Size isn’t everything!

5. Understanding Barriers = Planning
Cost
Timings
Not good enough
Length of commitment
No other friends play
Other sports

6. Freshers Fayre Aim Introduce the offer – competitive/social
Promotion pre event – social media
Visual impact/presence – location, outreach?
Show the benefits of being involved
Is selection a fair process?
Data collection (GDPR)
Create an atmosphere – music, videos
Interactive – other activities, cardio?
Incentives – stash, food!

7. What can I do when I’m here?
Coached
My Activities Beginners
My Learn to Tennis
My Progress to Tennis
Transition Tennis
Advance your Tennis
Competition
IMS
Tennis Social Leagues
Social
My Activities Cardio Tennis
Just Play Tennis
AU Club
Performance/Dev Adv/Dev

8. What can I do when I’m here?
7 Strands
Coaching
Sports Science
Sports Psychology
Performance Analysis
Strength & Conditioning
Performance Lifestyle
Officiating
Marketing & Comms
Sports Development
Event Management/Support
Sports Technology

9. What are we selling? Membership offer Wider programme USP?
Other opportunities within the club
Team/club feel
Common goals

10. Who wants what? Team trialist – better than they think (negotiation)
Participation players – unsure of the journey
Something new to try (selling)
Team sports v individual sports
More than just playing
Haven’t played for a while want to get back into it
Social only
Membership offer

11. The Team (Staff) You Committee members or equivalent Coaches
Other players
Programme users

12. Any questions?