1. What is your favourite image and why
Media Studies
ADVERTISING

2. Adverts have two purposes
To inform us about a product
To persuade us to buy it
(We have to realise one thing before we begin studying adverts – people can be made do things)

3. YAWN

4. Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn

5. People want what they can see.

6. (we’re going to perform a walking debate now)
Target audience
Products are aimed at types of people: gender, age, race, beliefs, etc.
(we’re going to perform a walking debate now)
MEN Unsure WOMEN

12. Presentational devices we shall be examining:
Pictures / images
Colours
Headings, Subheadings – LANGUAGE being used!
Logos
Captions, (explanations)

13. Homework Write a list of adverts you like. 4-5 ideas max
Can be from TV, radio, newspapers, the internet, billboards, etc.

14. Coming up First we’re going learn what makes an advert.
Then your going to start creating adverts.