1. Daily Video Consumption By Adults 18+ Is Nearly Six Hours, Or 54% of Total Media Time
Live TV accounts for 70% of total video viewing
Average Daily Time Spent Per Adult 18+ On Video
Based On Total U.S. Population
Q1 ‘18 (Hrs:Mins)
5:57
5:46
5:27
Left to your own devices
Source: The Nielsen Total Audience Report, Q TV-Connected Device = DVD, game console, internet connected device; Internet Connected Device = devices connected to the TV that are used to stream content such as Apple TV, Roku, Google Chromecast, Amazon Fire TV, Smartphone, Computer/Laptops, etc.