1. Core Submission Document Template
The Spark Awards 2018 HK is produced by Marketing, a publication of Lighthouse Independent Media 2/F, Connaught Harbourfront House, Connaught Road West, Sheung Wan, Hong Kong Tel: Fax:

2. Please paste your client organisation/brand logo here
Entry Details
Please paste your client organisation/brand logo here
Please provide the following information:
Name of Category
Name of Media Product
Name of Media Owner
Name of Client Organisation (if different from media owner)
Name of Campaign

3. Please paste the entry video link if there is any.
Maximum length of video is 3 minutes. (optional but strongly recommended)

4. Challenge Campaign Start Date: Campaign End Date: Target Audience:
(10%) Max. 1 slide
Describe the market challenges you were operating in, for example, competitive
landscape, and how you overcame those challenges. Any key statistics which help
illustrate the scale of the challenge.
Reminder: Eligibility period – 1 May 2017 to 30 April 2018
Challenge
Campaign Start Date:
Campaign End Date:
Target Audience:
Budget (HKD):
Key Objectives:
Market Challenge:

5. Strategy (30%) Max. 3 slides , visuals included – slide 1/3
Description of the campaign/work/project. The core insight or idea the work
was built on and an outline of your creative and media strategy. How were these
developed to be both distinctive and powerful.
Mandatory information: Core strategy, campaign concept and creative rationale.
Strategy

6. Strategy (30%) Max. 3 slides , visuals included – slide 2/3
Description of the campaign/work/project. The core insight or idea the work
was built on and an outline of your creative and media strategy. How were these
developed to be both distinctive and powerful.
Mandatory information: Core strategy, campaign concept and creative rationale.
Strategy

7. Strategy (30%) Max. 3 slides , visuals included – slide 3/3
Description of the campaign/work/project. The core insight or idea the work
was built on and an outline of your creative and media strategy. How were these
developed to be both distinctive and powerful.
Mandatory information: Core strategy, campaign concept and creative rationale.
Strategy

8. Execution (30%) Max. 3 slides , visuals included – slide 1/3
An overview of how your media thinking was implemented. The different tactics/
elements used within the campaign/project and their respective roles.

9. Execution (30%) Max. 3 slides , visuals included – slide 2/3
An overview of how your media thinking was implemented. The different tactics/
elements used within the campaign/project and their respective roles.

10. Execution (30%) Max. 3 slides , visuals included – slide 3/3
An overview of how your media thinking was implemented. The different tactics/
elements used within the campaign/project and their respective roles.

11. Results (30%) Max. 2 slides, visuals included – slide 1/2
What was the outcome? How did it deliver to your challenge? Supply any clear
evidence/metrics demonstrating the performance.

12. Results (30%) Max. 2 slides, visuals included – slide 2/2
What was the outcome? How did it deliver to your challenge? Supply any clear
evidence/metrics demonstrating the performance.