1. Text Types
Persuasion

2. Persuasive texts Leaflets Speeches Magazine articles Advertisements
Travel brochures
Posters
Book blurbs
Arguing a point of view

3. Purpose To attract the attention of the audience To gain their trust
To argue the case clearly
To convince the audience

4. Think about your audience
What do you know about them?
How well do you know them?
How old are they?
How formal should your text be?
Should it be impersonal or personal?

5. What you need: An eye catching title and/ or opening
A clear statement of your point of view
Main points clearly set out
Information, reasons, example to back up each point
Summary of main points at the end

6. Lesson Aims
You should be able to identify Sue Palmer’s Persuasion Text Type.
You should be able to recognise the features of a persuasive text.
You should be able to use these skills to construct an effective persuasive argument

7. Planning BRAINSTORM your ideas. You could use a spider gram for this.
ORGANISE into arguments. Use a bullet for each new point and then elaborate.

8. Intro: who? why? where? what? when?
Planning Diagram
Intro: who? why? where? what? when?
Points: 1) Point, explain/elaborate, example
2) Point, explain/elaborate, example
3) Point, explain/elaborate, example
End: Sum up/restate

9. Elaborating a Point Point * Make your point clearly, in a sentence.
Reasons/arguments
Examples to back up the case e.g.
For example….
For instance ….
This is obvious in the case of …..
Background detail or explanation
necessary to make the case

10. Persuasion Language Features
Use the present tense
Use persuasive devices

11. Using connectives Logical Connectives Connectives showing
the move from one
thing to another
however because consequently
nevertheless as a result if …then
first of all secondly next
then finally

12. Persuasive Devices Emotive language e.g ‘ strong’ adjectives
Words that dare the reader to disagree
e.g Clearly…Surely… Obviously…Everyone knows that
Rhetorical questions
e.g ‘Are we expected to …?
‘How will …’
Turning opinion into truth
e.g ‘The fact is …’
‘The real truth is …’

13. Remember
You have to convince your audience that you are right!