1. Case Analysis Framework
Business Marketing
Spring 2011
Dr. Dawne Martin

2. Case Analysis Framework http: //www. dryden
Case Analysis Framework http: //
Situation Analysis
SWOT Analysis
Assumption and Missing Information
Information to fill in the gaps in SWOT
Statement of Problem(s)
Symptom – observable manifestations of problem
Problem - -why the symptoms occurred
Brief – one to two sentences – clear indication of what needs to be addressed

3. Case Analysis Framework
Development of Alternatives
Either/Or Decision
Strategic – identify basic direction for firm
Evaluation of Alternatives & Recommendation
Criteria
Does it address the problem?
Is it consistent with the mission statement?
Feasibility & probability of success?
Cost and revenue implications

4. Case Analysis Framework
Implementation – specifics of how you will enact the solution
Evaluation and Control
Set clear objectives
What do you expect the recommended solution to accomplish?
What is the timeframe for implementation and results?
Benchmarks to track performance
Contingency plans