1. Dev Center & Store Update: Improved Sale Capabilities
Dustin Boyle
Hey I’m Dustin Boyle from the Universal Store Team.
Over the past couple of months our team has made some great improvements to the Dev Center experience and I want to share some of those improvements with you today.
Specifically I want to show some of the cool ways you can schedule sales for your app or game right in Dev Center.
Marketing Manger
Universal Store

2. We’ve heard the feedback!
12/9/2018 1:01 PM
We’ve heard the feedback!
You want the ability to:
Schedule an initial promotional price that increases after a certain time
Schedule a game as free for a weekend, then revert back to paid
Configure a game for a percentage off discount (40% discount)
Offer a special discount for owners of your other games
We set out on this journey to revamp the way you can control your games price based on feedback we’ve received from you. Here are some of the scenarios you said you guys wanted to be able to easily control:
Schedule an initial promotional price that increases after a certain time
Schedule a game as free for a weekend, then revert back to paid
Configure a game for a percentage off discount (40% discount)
Offer a special discount for owners of your other games
Today I’m proud to say that all of these scenarios can now be addressed from within Dev Center with just a few clicks.
Let’s take a look.
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3. What does your customer see?
I’ve showed you how to setup sales as a developer but how does your customer know there’s a sale going on?
On your product page on the store, your customers will see strikethrough pricing. They will also see the percentage discount you are offering and the time remaining on that offer to hopefully motivate them to purchase soon.

4. What’s Next?
Visit: Visit: Join Dev Center Insider Program
To take advantage of these sales features, all you need to do is simply log-in to Dev Center and follow the steps I’ve shown.
You can also visit the first link here to learn more about all the improvements we’ve made to Dev Center and keep up with all the new features we launch in the coming months.
Also, be sure to visit the Windows Developer blog to get updates on all Windows developer news.
I encourage you to also join the Dev Center Insider Program where we grant early access to Dev Center feature improvements.
Thank you and I hope you enjoy Windows Developer Day!