1. Olli Oamkilainen

2. Maria Mappes, Communication Services 28.5.2013
Creative advertising in marketing international student mobility – Go aboard campaign
Maria Mappes, Communication Services

3. Communication services
Internal ”marketing communication agency”
3 project managers
4 graphic designers
2 copy writers, 1 trainee
4 web designers
How is communication and marketing organised at your university?
9 December 2018
Olli Oamkilainen

4. Go abroad Target audience Oulu UAS students Objectives
to create interest and provide information on studies and traineeships abroad
encourage students to go abroad and improve student mobility
Campaign timing
January – February 2013
9 December 2018
Olli Oamkilainen

5. Creative concept & design
Using the existing ”study life – go abroad” –slogan and the purple colour
9 December 2018
Olli Oamkilainen

6. Creative concept & design
Using flyers with students’ stories and experiences on studying and working abroad
Front
Back
Information on exchange
Student story and experience
9 December 2018
Maria Mappes

7. The campaign Quick Screens Banderols on school corridor
Advertisements on Avac-screens
Short videos
Adverts on school restaurants
Flyers and posters
Go Abroad event organised by student society OSAKO
T-shirts
Suitcase
9 December 2018
Olli Oamkilainen

8. Banderol
9 December 2018
Olli Oamkilainen

9. Results How to measure the success of the campaign? 9 December 2018
Olli Oamkilainen

10. Questions
What kind of marketing have you done to improve student mobility?
Have your marketing efforts been successful?
How did you measure the results?
9 December 2018
Olli Oamkilainen

11. 9 December 2018
Olli Oamkilainen