2. SIX WAYS TO MAKE BETTER HEADLINES
Include emotional words
Use Lists
Create different headlines for each social platform
Use “You” and “Yours”
Help your audience imagine a better life
Try the free headline analyzer

3. How Emotional Is Your Headline?
The higher the Emotional Marketing Value Score and the more emotional words in a headline the more likely it will be shared
 The graph shows that headlines with a higher EMV, Emotional Marketing Value Score, are more likely to be shared more that posts with a lower EMV Score. Essentially, there is a direct link between the number of emotional words used in a headline and the likelihood that it will be shared more than 1,000 times

4. HEADLINE ACTIVITY Discuss headlines from homework in capstone groups
Vote on top three
Present to class and explain why they were selected