1. Additional Information
Design Principles
Additional Information

2. Six Principles of Design
1.Balance
2.Proximity/unity
3.Alignment
4.Repetition/consistency
5.Contrast
6.White space

3. Balance Graphics don’t overpower text
Page is not too heavy on one side or the other
Putting matching text boxes at the top and bottom of a publication

4. Proximity and Unity Distance:
used to demonstrate a relationship or lack thereof
Example: captions on images

5. Proximity and Unity Examples

6. Alignment Justification of elements
Related items should be justified the same to emphasize their relationship to each other
Example: the text giving the location, date, time, and cost of an event are all CENTERED on a flyer

8. Alignment Examples

9. Repetition and Consistency
Three Rules:
Specific font, size, and style for headings, subheadings, and body text.
Do not mix photographic images or digital and cartoon images on the same page.
Consistent pattern of font, color schemes, and graphic types
Scheme - a planned combination of elements, such as a combination of font styles and sizes

10. Repetition and Consistency Examples

11. Contrast
The use of color and size to emphasize the most important elements on a page
For example:
Use black font on a light colored page
Use white font on black paper
Use light gray on dark blue

12. Contrast Examples

13. White Space White space is: blank or negative space on a page
Used to give the reader’s eyes a break
Used to focus the reader’s attention on important details
White Space does not have to be white
Examples of White Space:
Using wide margins to create white space
An example of poor use of white space: putting text boxes in the margins of a publication

14. White Space Examples