1. ENTRY SUBMISSION DOCUMENT TEMPLATE
Campaign Awards
Client Marketer and Mobile Solution Provider Categories
The Mob-Ex Awards 2016 HK is produced by Marketing, a publication of Lighthouse Independent Media 1 Wui Tat Centre, 55 Connaught Road West, Sheung Wan, Hong Kong Tel: Fax:

2. Please paste your client organisation/brand logo here
Entry Details
Please paste your client organisation/brand logo here
Please provide the following information:
Name of Category
Name of Campaign
Name of Client Organisation
Name of Brand (if different from client organisation)
Name of Agency/ Media Owner/ Mobile Solution Provider

3. Entry Video
Please paste the entry video link if there is any. (optional but strongly recommended)

4. Challenge Please paste your text here. (10%) Max. 1 slide
• The market situation the business/brand was operating in.
• A clear description of the business/brand consumer challenge the mobile solution
was being asked to address.
• Any key statistics which help illustrate the scale of this challenge in more detail.
Mandatory information: start/end date, target audience, key objectives, key competitors and budget
Challenge
Please paste your text here.

5. Strategy Please paste your text here.
(30%) Max. 3 slides , visuals included – slide 1/3
• Description of your mobile solution.
• The core insight or idea that the work has built on.
• An outline of your creative and mobile strategy.
• How these were developed to be both distinctive and impactful.
Mandatory information: Core strategy, campaign concept and creative rationale.
Strategy
Please paste your text here.

6. Strategy Please paste your text here.
(30%) Max. 3 slides , visuals included – slide 2/3
• Description of your mobile solution.
• The core insight or idea that the work has built on.
• An outline of your creative and mobile strategy.
• How these were developed to be both distinctive and impactful.
Mandatory information: Core strategy, campaign concept and creative rationale.
Strategy
Please paste your text here.

7. Strategy Please paste your text here.
(30%) Max. 3 slides , visuals included – slide 3/3
• Description of your mobile solution.
• The core insight or idea that the work has built on.
• An outline of your creative and mobile strategy.
• How these were developed to be both distinctive and impactful.
Mandatory information: Core strategy, campaign concept and creative rationale.
Strategy
Please paste your text here.

8. Execution Please paste your text here.
(30%) Max. 3 slides , visuals included – slide 1/3
• An overview of how your campaign/strategy was implemented.
• The different tactics/medium used within the campaign/programme.
• The roles of these different tactics/medium.
Please paste your text here.

9. Execution Please paste your text here.
(30%) Max. 3 slides , visuals included – slide 2/3
• An overview of how your campaign/strategy was implemented.
• The different tactics/medium used within the campaign/programme.
• The roles of these different tactics/medium.
Please paste your text here.

10. Execution Please paste your text here.
(30%) Max. 3 slides , visuals included – slide 3/3
• An overview of how your campaign/strategy was implemented.
• The different tactics/medium used within the campaign/programme.
• The roles of these different tactics/medium.
Please paste your text here.

11. Results Please paste your text here.
(30%) Max. 2 slides, visuals included – slide 1/2
• Clear evidence/metrics demonstrating the performance and quantify the result.
• How this has solved the marketing challenge you faced.
• A clear rationale as to why you believe this qualifies for a Mob-Ex Award.
Please paste your text here.

12. Results Please paste your text here.
(30%) Max. 2 slides, visuals included – slide 2/2
• Clear evidence/metrics demonstrating the performance and quantify the result.
• How this has solved the marketing challenge you faced.
• A clear rationale as to why you believe this qualifies for a Mob-Ex Award.
Please paste your text here.