1. Strategic Marketing – Samsung
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2. Introduction
Samsung is one of the largest electronics companies in the world (O'Reilly 1)
The marketing strategy of Samsung is robust and integrates various forms of advertising, events, and experiences, public relations, and direct marketing
Samsung has devised a two-step marketing communication strategy (production and execution) that entails a separate set of activities

3. Marketing Strategy
The goals of Samsung marketing strategy include price skimming and competitive pricing
Samsung electronics produces a new gadget with current demanding feature and sells it at a higher price
By competitive pricing, Samsung electronics tend to price their gadgets based on the competition charges

4. Marketing Strategy Cont.’
The dynamic marketing strategies of Samsung is directed at satisfying the needs of modern consumers
The company sells diverse products to help them reach a diverse customer base
Samsung has dealers and retailers all over the world to help them distribute their products

5. Marketing Mix - Products
Samsung has a different products portfolio placed in different categories (Shin, Wan Seon, and Chongman 312) The diverse products manufactured by Samsung includes mobile phones, TV, washing machines, IT accessories, laptops, among others Therefore, Samsung has established itself as the leading electronics brand due to their diversified portfolio

6. Marketing Mix - Price
Samsung uses difference pricing strategies to outdo competition and increase their sales The pricing strategies used by Samsung can be matched with its products The new products are usually priced more that the old products Also, the early entry in the market is a strategy used by the company to price its products

7. Marketing Mix – Place
Most Samsung products are availed through diverse Samsung outlets that are strategically located around the world In this manner, the company has the opportunity to sell its products to people in various parts of the world Samsung retailers sell their product mostly to supermarkets through many supply chains which put more emphasis of distributing the products to the whole market

8. Marketing Mix – Promotion
Advertisement is one of the basic action plan Samsung uses to promote its products This is achieved through various platform from social media, television to printed advertisement Other major elements of promotion used by the company entails international festivals, sports, discounts and sponsorships Samsung also uses celebrity branding to promote its new products

9. References
O'Reilly, Lara. "Galaxy S III is Samsung's iPhone Moment." Marketing Week (Online) May ProQuest. Web. 19 June
Shin, Wan Seon, and Chongman Kim. "Samsung's Journey to Excellence in Quality." International Journal of Quality and Service Sciences 7.2 (2015): ProQuest. Web. 19 June 2016.