1. INFORM Brussels, June 17th 2008

2. Contents National Co-ordation Authority (NCA)
A Working Group for Information and Publicity of EU Funds
The Main NCA Activities
4. TV Spots (A Zbiroh Castle Spot)

3. 2. NCA NCA, National Co-ordation Authority:
consists of two departments:
a) Department of Management and Co-ordination of NSRF
b) Department of Publicity and Administrative Capacity of NSRF
ensures a nationwide information campaign on EU funds
ensures an education and administrative capacity systems

4. 3. A Working Group
A Working Group for Information and Publicity of EU funds:
established by NCA in November 2007
there have been organised 2 meetings already
the third is planned for June 2008
the head of the WG is a NCA member, the director of Department of Publicity and Administrative Capacity NSRF
members are competent publicity officers of all MA´s of the Czech Republic
NCA co-operates with MA´s on preparation, implementation, monitoring and evaluation of communication plans, year action communication plans; on organising of specific information and publicity measures for potential beneficiaries and other target communication groups
WG also plays a role of a network for an exchange of experience

5. 4. The Main Activities
a handbook for potential beneficiaries/beneficiaries from EU funds
- focused on businessmen, municipalities, public administration and
non-profit associations
a website
- new structure and design to make it more user-friendly
co-operation with Office of the Government on an integrated information system
- EU centres in every region, website and phone line Eurofon
press trips
- co.operation with regional MA´s while working group
broad-based campaign
- about succesfull projects

6. 5. TV Spots A broad-based campaign – Succesfull Projects:
about succesfull projects of programming period ( in CZ)
exhibiotion of photos
public voting for the best projects
official contest, where 20 winning projects will be appart of promo DVDs and then appear as TV documentary series in statutory television (channel CT1 or CT2)
Based on past experience with shooting of TV spots:
for example TV spot about Zbiroh Castle reconstruction (show)
interview with author of the project, detail information about the process, information about specific EU fund, OP, axes and managing authorities
motivation to those, who doubt

7. Thank you for your attention
EUROPEAN UNION
Thank you for your attention
Lucie Petrickova
Ministry for Regional Development of the Czech Republic
National Co-ordination Authority