1. Farm Worker Movement Many migrant workers mistreated, paid poorly
César Chávez is self-taught Mexican-American who is inspired by the Civil Rights Movement, and the non-violent resistance of MLK and Gandhi /

2. César Chávez & Dolores Huerta
In the early 1960s, César Chávez and Dolores Huerta organized two groups that fought for the rights of farmworkers.
In 1966, after employers would not respond to worker demands, the groups organized a boycott of table grapes and combined into one group, the United Farm Workers.
The boycott ended in 1970, when grape growers finally agreed to raise wages and improve working conditions.

3. 1965 grape growers do not recognize union; Chávez sets up boycott
To get media attention, Chavez goes on 20 day fast (doesn’t eat)

5. ("strike")

6. Coors Beer Company was boycotted due to unfair practices in their factories against Hispanic workers (1960’s)
In 1966, Chicana/os called for the boycott of Coors beer because of its racist hiring practices. In 1969, Coors was charged with racial discrimination. Coors was found guilty in Not until 1977 was Coors finally forced to settle out of court, paying thousands of dollars and rehiring several workers.

7. Chicano Youth Movement
Key Successes:
- Growing racial pride and unity
-establish social services
-Advocated for the establishment of Mexican American studies programs on college campus
-Developed political awareness for latino issues
Chicano or BROWN Power Movement
Mexican American Youth Organization (MAYO): establish community services- child care, legal aid, housing, employment, and healthcare
-Brown Berets (Modeled after Black Panthers) included former gang members who committed themselves to the “service, education, and defense.”
-MECHA- Chicano studies movement
-Raza Unida party- a political party committed to Chicano causes
Chicano Youth Movement
Ruben Ayala- journalist police brutality

8. Shortcomings Farm Workers
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Farm Workers
Vast number of farmworkers remained unrepresented
Wages & conditions are poor
Inadequate housing and miserable living conditions
Chicano Youth Movement
Mexican Americans are underrepresented in college
Mexican Americans continue to face high unemployment