1. Persuasive writing. Technique Description Example
RHETORICAL QUESTION
A question designed to make the reader think; doesn’t need an answer
Why would anyone want to hunt foxes with dogs?
Isn’t the solution obvious?
TRIPLES
To repeat an idea or image three times, usually in a slightly different way
Hunting is evil, cruel and outdated.
Do it well, do it fast and do it now.
OPINION AS FACT
To present beliefs as if they are factual truths
This is an excellent school.
Obviously, hunting is cruel.
SUPERLATIVE
Adjective to imply the highest or lowest quality
This is the best school in the area.
It is the worst book ever written.

2. See how many techniques you can spot in the following letter…
Description
Example
EMOTIVE LANGUAGE
Words and phrases to make the reader feel something
The fox is torn viciously apart by savage dogs.
You too can be beautiful.
PRONOUNS
Refers to people to identify the reader/writer relationship
We all feel that…
Surely you can see…
FLATTERY
Saying nice things about the reader to get them on your side
As you are the sort of customer that appreciates quality…
See how many techniques you can spot in the following letter…

3. Baggage left out of sight or personal control in public places;”
Dear Sir or Madam,
Following your recent correspondence advising that you are not prepared to honour the above claim, you say that your policy states:
“We will not pay for:
Baggage left out of sight or personal control in public places;”
As discussed with your assessor, my wife and I were in a train compartment on our own and used the lock on the compartment door, therefore how can this be considered a public place?
We made every reasonable attempt to safeguard our property and spent 6 hours in a depressing, cold, damp Polish Police Station to provide appropriate documentation for you to demonstrate a genuine claim. The fact that you are trying to avoid your responsibility to your customers by arguing over technicalities is the worst kind of behaviour!
I would ask you to restore my faith in what has up until now been a company we have trusted for various insurance needs by doing the right thing and honouring our claim.
Rhetorical question
Opinion as fact
Triples
Emotive words
Superlative
Flattery