1. Wayne Smith, Ph.D. wayne.smith@csun.edu Department of Management
Strategy:
Contemporary Business Examples Benefitting from “RBV” Analysis
Wayne Smith, Ph.D.
Department of Management

2. RBV – Tangible and Intangible Resources
In general, the Resource-Based View (RBV) helps with understanding the internal organizational landscape.
Chief Assumption: An organization’s managers drive success in the marketplace.
This is sometimes referred to as “intrapreneurship”.
Organizational Example...
Tangible
Financial
Physical
Technological
Organizational
Intangible
Human
Innovation and Creativity
Reputation

3. RBV Analysis (compare as-is to desired-future)
Tangible
Intangible
Marketable Products and
Operational Processes
Fin
Phy
Tech
Org
Human
Innov
Rep …

4. RBV – The Art and Science of Strategic Execution
Building an organization with the capabilities, people, and structure needed to execute the strategy successfully.
Allocating ample resources to strategy-critical activities.
Ensuring that policies and procedures facilitate rather than impede effective strategy execution.
Adopting process management programs that drive continuous improvement in how strategy execution activities are performed.
Installing information and operating systems that enable company personnel to perform essential activities.
Tying rewards directly to the achievement of performance objectives.
Fostering a corporate culture that promotes good strategy execution.
Exerting the internal leadership needed to propel implementation forward.