1. MG5595 Orgnizational Behaviour
Managing Innovation and Creativity
Lecture 6
Professor Ashley Braganza

2. Learning Outcomes
1. A definition of creativity and an awareness of its importance in organizations
2. Insights about the three components that comprise creativity in individuals
3. Guidelines for how to increase creativity in organizations
4. A definition of innovation and an understanding of the relationship between creativity and innovation
5. An awareness of the innovation process
6. An understanding of total quality as a base for spawning creative ideas
7. Insights about achieving quality and the quality improvement process

3. Creativity
Importance of Creativity in Organizations
Creativity in Individuals
Increasing Creativity in Organizations
To encourage creativity in organizations, managers can . . .
. . . challenge workers
. . . challenge worker autonomy
. . . afford time for accomplishing work
. . . establish diverse work groups
. . . personally encourage workers
. . . establish systems support
. . . hire and retain creative people

6. Activity Think about someone you know who is creative
List 3 characteristics of this person
Share your view with your neighbour; what is similar/different between you?

8. Innovation The Innovation Process Step 1: Inventing Step 2:Developing
Technology ideas
Product ideas
Process ideas
Management ideas
Step 2:Developing
Step 3: Diffusing
Step 4: Integrating
Step 5: Monitoring

10. Catalyst for Creativity and Innovation: TQM

11. Catalyst for Creativity and Innovation: TQM
The Quality Improvement Process (continued)
Reengineering Improvements Key Principles
1: Organize around outcomes, not tasks
2: Have those who use the process output perform the process
3: Subsume information-processing work into the real work
4:Treat geographically dispersed resources as if centralized
5: Link parallel activities instead of integrating their results
6: Put decision point where work’s performed and build control
7: Capture information once and at the source

12. Activity Compare the creativity of Apple Corp and BMW.
Which is more creative?
What makes one more creative than the other?
Can you provide examples of how each has been creative?
Work with the person next to you for 10 minutes to address these questions and then we will discuss your views.

13. High Stakes Creativity
Why does creativity matter in organisations?
The ability to extract creative solutions from people at all levels in the organisation is a competitive advantage
Learning to see; see as everyone else does – not creative; see the world differently – creative
Think about art/automobile manufacture/IT vision all have people who saw the world differently

14. Thank you and see you next week!