1. A guide to empowering change
From passion to purpose
A guide to empowering change

2. A story of entrepreneurship and challenging the status quo.
About newaukee
A story of entrepreneurship and challenging the status quo.

3. UrbAn island beach party

4. Free subscriptions + free events = the worlds worst business model.
We had one problem
Free subscriptions + free events = the worlds worst business model.

5. 10 step action plan to creating signature experiences.
Place based engagement strategy
10 step action plan to creating signature experiences.

6. In six short years...

7. We moved the needle 100 people to 202,000+subscribers
millions in economic development
hundreds of experiences for communities & companies
change the culture from "no" to "how"
Developed a proven model to attract and retain talent

8. How we attracted the masses.

9. Step one
What do we have?

10. Asset mapping Environment History Entrepreneurship stories
Special access
Beyond the facade
Unique place

11. Creating a signature experience The empty storefronts conference
Case study
Creating a signature experience
The empty storefronts conference

13. Step two
What's new?

14. Important issues Development Entrepreneurship place Performance
Timing
Important issues
Development
Entrepreneurship
place
Performance

15. Creating a signature experience Night market
Case study
Creating a signature experience
Night market

16. Where can people plug in / collaborate
Step three
Where can people plug in / collaborate

17. What can we shape / create
Step four
What can we shape / create

19. Example
The tournavation - a crowd sourced idea generation platform that addresses civic challenges.
2013 Home Gr/own
2014 Night market
2015 Stem heroes & Food share app

20. How do we measure success?
Step five
How do we measure success?

21. Measuring results Engagement New hires Perception Attendance
Impressions
Experience (museum)

22. Think big first. Say no later.
Step six
Think big first. Say no later.

23. Creating a signature experience Night market
Case study
Creating a signature experience
Night market

24. Allow room for mistakes. Set everything up as a pilot program.
Step seven
Allow room for mistakes. Set everything up as a pilot program.

25. What will people talk about.
Step eight
What will people talk about.

26. It's all about the story A space they have never been
information that inspires
Things people interact with
Things people take pictures of
Things that make people say that's clever
Think paleo!

27. Case study

28. Have a budget for creatives.
Step nine
Have a budget for creatives.

29. Focus on social and relationships.
Step ten
Focus on social and relationships.

30. A statewide talent attraction initiative Young professionals week
Case study
A statewide talent attraction initiative
Young professionals week

31. Chief idea officer 414.732.0998 jeremy@newaukee.com
Jeremyfojut
Chief idea officer