2. Why invest in social franchising?
-the original and most important innovation in social marketing in the developing world was with the Place P.
-delivering essential public health goods through non-medical outlets, like kiosks (on the left).
-clinical social franchising is simply an evolution of that strategy toward delivery of essential public health goods, that requires some expertise to deliver, through private sector clinics.
-film

3. TIER 1
What are the particular aspects of social franchising that PSI is emphasizing.
1. Tiers
TIER 3
TIER 2

4. Integration of services. The more services, the more cost-effective
Integration of services. The more services, the more cost-effective. Here, from the top left and clockwise. IUD, diagnostic using blood, treatments for malaria and pneumonia, and even consumer products that require some education attached to it, including here home-based water treatment. --
List other services.

5. Performance-Based Financing – list types
Performance-Based Financing – list types. Goal is to eliminate out of pocket payments

6. Performance – male circumcision clinic in Swaziland
Performance – male circumcision clinic in Swaziland. New users, serve poor, quality, cost-effectiveness

7. Last emphasis is branding.

8. PROVIDER BEHAVIOR INTEGRATION NATIONAL HEALTH SYSTEMS BUSINESS MODEL
BRANDING
INTEGRATION
Future strategy,
Understand provider behavior better
Business model
3. Branding
Integration into national health system
NATIONAL
into
HEALTH
SYSTEMS