1. NATIONAL COMMUNICATORS FORUM : 28 SEPTEMBER 2018
PRESENTATION ON THE MUNICIPAL LEADERS MEDIA AND STAKEHOLDER ENGAGEMENT PROGRAMME (MSEP)
NATIONAL COMMUNICATORS FORUM : 28 SEPTEMBER 2018

2. OBJECTIVES OF THE PRESENTATION
To present to the National Communicators Forum the capacity building offering of SALGA through the SALGA Centre for Leadership and Governance (SCLG);
To provide status update on the implementation of the Media and Stakeholder Engagement Programme (MSEP);
To facilitate enrolment of Municipal Communicators into the MSEP programme.

3. BACKGROUND –SCLG VIDEO
VIDEOS\SALGA Combined Video V 01.mp4

4. MSEP – BACKGROUND CONTEXT
The South African Local Government Association through the SALGA Centre for Leadership and Governance (SCLG), offers a Municipal Leaders Media and Stakeholder Engagement Programme (MSEP) which is a credit bearing skills programme aligned to National Qualification Framework level 4 consisting of 3 unit standards totaling twenty (20) credits;
This skills programme training methodology consist of blended learning sessions encompassing classroom in-contact sessions and a practical element based on simulated media interviews applicable to various media platforms

5. PROGRAMME OBJECTIVES
The programme is aimed at but not limited to the following:
Enhancing leadership and governance capabilities to drive professionalism and excellence in a dynamic and complex Municipal environment.
Fostering a continuous learning environment to help target audience understand, contribute, implement and adapt media and stakeholder strategies to achieve important system-wide outcomes.
Adopting an action learning and reflection philosophy.
Enhancing learning and developmental transfer.

6. LEARNING OUTCOMES
At the end of the three day programme, Municipal Leaders would be able demonstrate the following skills and abilities :
Apply leadership skills to relationship management.
Apply communication principles, strategies & processes in a leadership role.
Utilize advocacy & lobbying skills to represent municipal interests in intergovernmental structures and processes.

7. PROGRAMME CONTENT Credits 8 6 Name of Unit Standards SAQA ID 120391
Title
Apply leadership skills to relationship management
Apply communication principles,strategies & processes in a leadership role
Utilise advocacy & lobbying skills to represent municipal interests in intergovernmental structures and processes
Credits 8 6
Learning Objectives
Explain leadership strategies to deal with managing a variety of role players
Create an optimum advice environment
Enhance institutional accountability and managing relations with stakeholders & Communities
Demonstrate an understanding of the varying dynamics in managing relationships
Develop a sound communications strategy to enhance relations with key stakeholders and communities
Explain communication processes and the role of the leader in this process
Identify & utilise appropriate communication tools & strategies
Utilise information technology to enhance communications
Develop strategies to overcome barriers to communication
Apply the theories, principles & models of communication to a leadership role within a specific context
Apply the principles of effective communications in media relations
Explain the key concept of advocacy & representing LG interests in intergovernmental processes & structures;
Explain the basic approaches to advocacy
Explain the elements of effective influencing policy & legislative processes affecting LG
Explain the main intergovernmental & policy processes at national & provincial level affecting LG;
Utilise lobbying techniques & skills to support councillor functions and roles

8. PROGRAMME BENEFICIARIES
The programme is targeted at 1400 beneficiaries consisting of the following
Primary Target Audience
Executive Mayors/Mayors
Deputy Executive Mayors/ Deputy Mayors
Speakers of Council
City/ Municipal Managers
Secondary Target Audience
Spokespersons
Ward Councillors

9. PROGRAMME IMPLEMENTATION
The MSEP programme is implemented over a 3 day period as follows:

10. “Best of Breed Approach”
SIMULATION APPROACH
“Best of Breed Approach”
The MSEP brings together media experts, academic practitioners, local media personalities in a dynamic blended learning programme.
With a focus on practical skills the programme features a simulated ‘live’ panel discussion which is recorded as part of participant portfolio’s of evidence.

11. IMPLEMENTATION PROGRESS UPDATE
To date 682 out of 1400 delegates have been trained as follows
PROVINCE
SESSION DATE
TOTAL LEARNERS TRAINED EC
23-25 Jan 2018 79 FS
21-23 Aug 2018 63
4-6 Aug 2018 59 GP
5-7 March 2018 27
KZN
6-8 Feb 2018 & Feb 2018
127
25-27 Sept 2018 41 LP
23-25 Oct 2017 43
22-24 Aug 018
107 MP
5-7 Dec 2017 26 NW 28 NC 39 WC
16-18 Jan 2018 & 6-8 Feb 2018
TOTAL
682

12. CURRENT ENROLMENTS
MSEP implementation planned from October – November 2018:

15. MSEP CERTIFICATE PROTOTYPE

16. RECOMMENDATIONS
IT IS RECOMMENDED THAT THE NATIONAL COMMUNICATORS FORUM:
Notes the presentation;
Considers institutional mechanisms of collaborating with SALGA through its SCLG as part of its programme of action;
Communicators in their individual capacities are urged to fill in the MSEP Expression of Interest Form in order to assist SALGA to plan its MSEP roll – out programme.

17. THANK YOU