2. Strategy – CCV Final Event
Beautiful - Best
Group

3. Best Perspective Outside-In Inside-Out
Combining RBV & Industry Analysis
Critique : What are Resources?
Outside-In
Inside-Out

4. Functionality Substance Beauty Perspective
Significance, Aesthetic, Symbolic
Substance
Functionality

5. Co-production of value 5 Senses Customers’ loyalty
Beauty Perspective
3 Lessons We learned
Co-production of value
5 Senses
Customers’ loyalty

6. Link between Best & Beauty
RBV  Differentiation  Beauty  Customers Attractiveness  Profitability  CA
Beauty
Best
Sustainable Competitive Advantage

7. Strategic Implication
Beauty
Inside-Out Perspective
Strongest Resource & Capability
Competitive
Advantage
Outside-In Perspective Competitive Environment
VRIN