1. Chapter 7 – Overcome Key Organizational Hurdles
Blue Ocean Strategy
Chapter 7 – Overcome Key Organizational Hurdles
Group 6
Knowl Richardson
Dustin Eggleston
Katy Martin
Amber Morris
Landon Cotham
Maddie Ramsey

2. Four Hurdles Companies Face
Cognitive: Waking employees up to the need for a strategic shift (Red Oceans are where people are comfortable).
Limited Resources: Strategically reallocating resources.
Motivation: Getting key players to move fast.
Politics: Overcome external resistance to change. “In our organization you get shot down before you stand up.”

3. The Pivotal Lever: Disproportionate Influence Factors
Tipping Point Leadership
Allows you to overcome the four hurdles fast and at low cost.
Builds on rarely exploited factors that exercise disproportionate influence on performance.

4. Breaking Down the Cognitive Hurdle
The hardest battle is simply to make people aware of the need for strategic shift.
Make people experience the change positively; then they will be onboard.
Two Ways:
“Electric Sewer”
Meet with Disgruntled Customers

5. Jump the Resource Hurdle
“Instead of focusing on getting more resources, tipping point leaders concentrate on multiplying the value of the resources they have”
Redistribute resources to your hot spots
Redirect resources from your cold spots
Engage in horse trading

6. Jump the Resource Hurdle
“Instead of focusing on getting more resources, tipping point leaders concentrate on multiplying the value of the resources they have”
Redistribute resources to your hot spots
Redirect resources from your cold spots
Engage in horse trading

7. Prance Over the Motivational Hurdle
“For a new strategy to become a movement, people must not only recognize what needs to be done, but they must also act on that insight in a sustained and meaningful way.”
Zoom in on kingpins
Place kingpins in a fishbowl
Atomize to get the organization
to change itself

8. Knock Over the Political Hurdle
“Organizational politics is an inescapable reality of corporate and public life.”
Secure a consigliere on your top management team
Leverage your angels
Those who have the most to gain from the strategic shift
Silence your devils
Those who have the most
to lose from the shift

9. General Motors
GM has yet to jump the cognitive hurdle, making them unable to move forward to the next ones.
They are unable to leave the Red Ocean and break the status quo.

10. Summary: Challenging Conventional Wisdom
Breaking down the cognitive hurdle
Jump the resource hurdle
Prance over the motivational hurdle
Knock over the political hurdle

11. Summary: Challenging Conventional Wisdom
Theory of organization change rests on transforming the mass. So change efforts are focused on moving the mass, requiring steep resources and long time frames.
To change the mass, focus on the extremes— people, acts, and activities that exercise a disproportionate influence on performance to achieve a strategic shift fast at low cost.