1. Santa Cruz Nissan Project
Presentation to the
Santa Cruz County
Business Council

2. Shelly & I started with a single point Nissan dealerships in Visalia
Now 7 dealerships in Visalia, 1 in Gilroy, 1 in Santa Cruz
Wife and two sons work together in our family business
About Us

4. Combination of 5 parcels totaling approximately 1
Combination of 5 parcels totaling approximately 1.4 acres located at the corner of Soquel and 41st Avenue
Currently zoned C-2
Requires zone C-4
Began General Plan Amendment Process
Original Project

5. Initial request for General Plan Amendment submitted Dec 2016
5 parcels, 1.4 acres hosting 18,000 sq. ft. facility
Planning Commission hearing scheduled for May 10, 2016
No EIR required as part of process

6. April 2016, Norm Bei rep called concerning purchase of additional parcels
Escrow opened and project pulled from Planning Commission
Due to CEQA concerns, project app withdrawn
New project app submitted in June 2016 with focused EIR requirement

7. Combination of 8 parcels totaling approximately 2
Combination of 8 parcels totaling approximately 2.5 acres located at the corner of Soquel and 41st Avenue
Still requires C-4 zoning and a General Plan amendment
Revised Project

8. Revised request for General Plan Amendment submitted late June 2017
8 parcels, 2.5 acres hosting 21,500 sq. ft. facility
Planning Commission hearing tentative date early April
DEIR comment period closed February 20th.

9. Community meetings held in May 2017 and February 2018
Major area of resident concerns are regarding traffic in and around the intersection

10. Traffic areas studied as part of focused EIR

11. Project has least traffic impact compared to C-2 uses

12. Traffic study trip breakdown

13. Traffic study alternative uses

14. We are being asked to install over 1,300 feet of ADA compliant sidewalk of which 600 is NOT even on our project site to create a more accessible community.

15. We are being asked to dedicate an additonal 120 feet to a right turn lane over and above what has been in the plans for years, to provide for a better traffic flow in the area.

16. We are being required to pave our lot with pervious ashalt which is significantly more expensive in order to be more sensitive to the enviroment and be a better neighbor.
The new site plan also minimizes facility visibility from the street.

17. Streetscape Rendering

18. Community Benefit
Pedestrian, bicycle and streetscape improvements along 41st and Soquel Avenues
Substantial tax increase to Santa Cruz County with 27 million in taxable sales + Property Tax
Multiplier effect on other local businesses
Estimated by year three, 35 to 40 additional jobs with $70,000+ compensation
Increase support to local non-profits focused on less fortunate youth through our “G for Kids” Foundation

19. Q&A