1. Under Pressure Alan Asbeck Mike Ho David Klaus Maxim Melnikov
Next Generation Pressure Pump
Alan Asbeck
Mike Ho
David Klaus
Maxim Melnikov

2. Team David Klaus Mike Ho Maxim Melnikov Alan Asbeck
ME: I have seen Burmese people myself. They won’t buy THIS!
ME: We can improve this A LOT!
Maxim Melnikov
Alan Asbeck
Diversity
David – our eyes and ears on ground
Mike – design process
Alan – thinks differently + deep thinker
Maxim – shallow thinker
MBA: what are the deliverables by Monday ?!
EE: I want to build stuff NOW!

3. Meet the User - U Ti Min Huang Monsoon season – 2 acres of rice
Dry season – ¼ acre of watermelons and onions (to survive, couldn’t irrigate more)
Was able to double his dry season plot last year with IDE/M suction pump
Dreaming about expanding his plot size further and sending his children to school
Different pics

4. Need Horizontal journey: from pump to plants
98% of pump users without electricity
50% of primary users are either women or young people
70% of households buying pumps earn less $1 day (90% less than $2)
Average plot size less than ½ acre

5. Point Of View More Plot for Your Kyat
Good quality: matches current IDE $45 prototype performance
Manufacturable: in the hands of farmers by next season
Cost at ~ $20 for pump and frame

6. KickStart Super Money Maker
Current Solutions Don’t Solve the Problem:
expensive or low performance
KickStart Super Money Maker
Gravity pressure
IDE India Pressure Pump
Modified IDE-M Pump
IDE-M Pressure Pump prototype

7. Pressure pump in IDE/M product line
Cost
Pressure pump in IDE/M product line
Diesel
pump
‘We are trying to develop a product line of pumps that match the irrigation requirements of our core customer – small plot $1/day household’
- Jim Taylor, IDE/M
Stanford
pressure
pump
Hand
pump
Need to add other pictures
Treadle suction
pump
Moundat
Irrigable plot size