1. SHRM Marketing of Chapters to
At-Large Members
WEBCAST – MARCH 20, 2015

2. SHRM Promotes Chapter Membership in a Variety of Ways to At-large Members
Throughout the year, SHRM sends a variety of messages to members to create awareness of chapters and the value of belonging to SHRM and the chapter:
Efforts are segmented based upon variety of factors – all members do not receive all promotional messages

3. Postcard
A postcard is sent twice a year - spring and fall to 1-2 year at-large members
Creates awareness of chapters and the benefits of joining a local chapter

4. Postcard - Front

5. Postcard - Back

6. Onboarding E-mail Messaging for New Members
As a part of SHRM’s onboarding process, new members receive a series of messages in the 2nd and 3rd months after becoming a member:
Messages that specifically highlight chapter membership and others that are incorporated with other benefits listings

7. Become a Member of Your Local SHRM Chapter
Onboarding –
Become a Member of Your Local SHRM Chapter

8. New Member Welcome Kit
New members receive a Welcome Kit via US mail during their first month of membership
Insert includes a Communities section which includes information about SHRM’s local chapters.

9. New Member Welcome Kit
New member welcome kit. This also has a welcome letter from Hank Jackson, our CEO as well as a coupon book to encourage 1st year member engagement.

10. New Member Welcome Kit – Communities Insert

11. New Member Benefits Webinar
Elissa O’Brien, SHRM’s Vice President Membership facilitates a New Member Benefits webinar twice per year:
Encourages members to join local SHRM chapters
Webinar is also recorded and posted on SHRM.org

12. NEW-MEMBER BENEFITS WEBCAST
WEBCAST – MARCH 20, 2015
Elissa C. O’Brien, MS, SHRM-SCP Vice President, Membership
April 2015 MEMBER BENEFITS WEBCAST ©SHRM 2015

13. Renewal Notice Mailing Insert
In renewal notices sent via US mail, inserts are included that promote chapters.

14. Renewal Notice Mailing Insert– Front

15. Renewal Notice Mailing Insert - Back

16. Renewal Acknowledgement Message
When a member renews, they receive a renewal acknowledgement with a reminder regarding benefits including a reference to joining a SHRM chapter

17. Thank You for Renewing email

18. SHRM is committed to supporting the growth and continued success of our affiliated chapters.
Thank you for all you do for your chapter, SHRM and the HR profession!
Please contact a member of your regional team for additional resources.