1. Corvelle Drives Concepts to Completion Making the Case for Master Data Management Gas & Oil Expo June 2011 1

2. Corvelle Drives Concepts to Completion Yogi Schulz Biography Partner in Corvelle Consulting Information technology related management consulting Microsoft Canada columnist & CBC Radio host PPDM Association board member Industry presenter: – Project World - 4 years – CIPS Informatics - 7 years – PMI - Information Systems SIG - 2 years – Convergence - 4 years – PPDM Association - several years 2

3. Corvelle Drives Concepts to Completion Presentation Outline Objectives Value of MDM MDM Business Benefits MDM Program Scoping Themes Selling the MDM Program Conclusions Recommendations 3

4. Corvelle Drives Concepts to Completion Master Data Management Defined Master data management (MDM) comprises a set of processes and tools that consistently defines and manages the non-transactional data of an organization 4

5. Corvelle Drives Concepts to Completion Problem Benefits case for MDM is not well understood MDM is not well sold 5 Before I make my drilling decision, show me those meaningless statistics again

6. Corvelle Drives Concepts to Completion Presentation Objectives Understand the business case for MDM Learn how to effectively sell MDM 6

7. Corvelle Drives Concepts to Completion Value of MDM Enable business intelligence applications Assure single source of truth Improve data accessibility Reduce data cleaning effort 7

8. Corvelle Drives Concepts to Completion MDM Opportunity Evaluation Reduce risk: – Pick winners – Avoid losers Evaluate more scenarios: – producing asset acquisition – pool development – well design 8 Revenue

9. Corvelle Drives Concepts to Completion MDM Operational Effectiveness Volumetric accuracy: – exploitation decisions Cost accuracy: – production optimization Agreement accuracy – acquisition and divestiture decisions 9 Costs

10. Corvelle Drives Concepts to Completion MDM Business Benefits Operational 10 Oil & gas producer requirement MDM contribution Increase revenue from ensuring accuracy and completeness Volumetrics Billing of processing fees Joint venture invoices Improve operational efficiency Cost data Business processes Data quality Increase regulatory compliance Consistent data collection Reporting data

11. Corvelle Drives Concepts to Completion MDM Business Benefits Strategic Oil & gas producer requirement MDM contribution Improve organization agility Rapid access to impact analysis data Improve decision makingData quality Data integration Accelerate cycle timesData accessibility 11

12. Corvelle Drives Concepts to Completion MDM Technical Benefits 12 Oil & gas producer requirement MDM contribution Reduce the cost of business processes Data duplication Data quality Improve information management efficiency Share and analyze info Data integration Redundant data management activities

13. Corvelle Drives Concepts to Completion MDM Program Scoping Themes Themes – Geographic Area Coverage – Reservoir Type Coverage – Functionality Features – Asset Life Cycle Coverage Criteria – Business benefit – Complexity 13

14. Corvelle Drives Concepts to Completion Selling the MDM Program Focus on business benefits Project sponsor leads the selling Highlight impacts of recent data quality shortcomings Avoid references to technology Dont over-promise 14

15. Corvelle Drives Concepts to Completion Conclusions MDM programs offer significant benefits to oil & gas producers MDM programs have been hampered by: – Poor business cases – Focus on technical benefits – Grandiose scope 15

16. Corvelle Drives Concepts to Completion Recommendations Create a clear business case Have the project sponsor present Develop an MDM program of several releases 16

17. Corvelle Drives Concepts to Completion Questions & Discussion 17 Can you help us make the case for MDM? Please fill out evaluation form

18. Corvelle Drives Concepts to Completion Making the Case for Master Data Management Corvelle Consulting 300, 400 - 5 Ave. S. W. Calgary, Alberta T2P 0L6 Phone: (403) 249-5255 E-mail: YogiSchulz@corvelle.com Web: www.corvelle.com Yogi Schulz Partner of Corvelle Consulting Information technology related management consulting Microsoft Canada columnist & CBC Radio host Industry presenter PPDM Association board member 18

19. Corvelle Drives Concepts to Completion Bibliography Building a robust business case for high quality master data – Andy Haler, February 2010 – http://www.manjeetss.com/articles/MDM/InfoDifference_Quality_Master_Data.pdf http://www.manjeetss.com/articles/MDM/InfoDifference_Quality_Master_Data.pdf Building the Business Case for Master Data Management – CapGemini, Informatica, May 2011 – http://storage.vuzit.com/public/33cv7/Building_the_Business_Case_for_Master_Data_Management__MDM_. pdf http://storage.vuzit.com/public/33cv7/Building_the_Business_Case_for_Master_Data_Management__MDM_. pdf The business case for master data management – Mark Smith, January 2007 – http://www.ventanaresearch.com/uploadedFiles/The%20Business%20Case%20for%20Master%20Data%20Ma nagement.pdf http://www.ventanaresearch.com/uploadedFiles/The%20Business%20Case%20for%20Master%20Data%20Ma nagement.pdf E&P Prospect to Spud Life Cycle Solution – ESRI Petroleum User Group – 2010 – http://proceedings.esri.com/library/userconf/pug10/papers/samsons_integrated_prospect_to_spud_well_life cycle_managment_system.pdf http://proceedings.esri.com/library/userconf/pug10/papers/samsons_integrated_prospect_to_spud_well_life cycle_managment_system.pdf The International Conference on Information Quality (ICIQ) – http://www.iciq2010.org/ http://www.iciq2010.org/ Making the Business Case for Master Data Management – Amol Patil, August 28, 2008 – http://advice.cio.com/infonitive/making_the_business_case_for_master_data_management_mdm http://advice.cio.com/infonitive/making_the_business_case_for_master_data_management_mdm 19

20. Corvelle Drives Concepts to Completion Bibliography Master Data Management Benefits, May 21, 2011 – http://www.mdmsource.com/master-data-management-benefits.html http://www.mdmsource.com/master-data-management-benefits.html Master Data Management for the Masses of Data – InfoTech, February 24, 2009 MIT IQ Industry Symposium (IQIS) – http://www.eriqlab.org/mit/index.html http://www.eriqlab.org/mit/index.html Monetizing Data Management – http://erwin.com/uploads/erworld/Monetizing%20Data%20Management_09162010.pdf http://erwin.com/uploads/erworld/Monetizing%20Data%20Management_09162010.pdf P2 Energy Solutions - integrated well lifecycle management tools – http://www.p2energysolutions.com/well-lifecycle http://www.p2energysolutions.com/well-lifecycle Positioning Master Data Management for Success – Yogi Schulz, 27 October 2010 – http://corvelle.com/presentations/ppdm/positioning.html http://corvelle.com/presentations/ppdm/positioning.html PPDM master data at heart of Oracles Digital Oilfield - February 2008 – http://www.ppdm.org/community/PPDM_data_at_heart.html http://www.ppdm.org/community/PPDM_data_at_heart.html Staying Relevant in Todays Changing Data Management Environment – http://erwin.com/events/detail/staying_relevant_in_todays_changing_data_management_en vironment/ http://erwin.com/events/detail/staying_relevant_in_todays_changing_data_management_en vironment/ 20

21. Corvelle Drives Concepts to Completion MDM Adoption Reasons Reduce time spent in reconciling data from disparate sources Assign accountability for the quality of information Unable to determine which spreadsheet had correct data Respond to rising costs of errors in data 33 percent 17 percent 12 percent Not specified 21

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